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PBS WORLD TO LAUNCH AUGUST 2007
--Public Television’s Top Documentary, Public Affairs and Nonfiction Programming Available 24/7 on New Channel--
PBS Press Tour; Beverly Hills, CA; July 11, 2007 — PBS’ acclaimed documentary, public affairs and news programming will soon be available 24/7 when PBS WORLD launches on August 15, 2007. The new channel will showcase the award-wining series viewers have come to identify with public television, providing member stations across the country with an outlet devoted exclusively to the best nonfiction programming from PBS.
“PBS WORLD has been created both for viewers who have an appetite for nonfiction programming, as well as loyal public television viewers who want choice and convenience in accessing their favorite programs,” said Paula Kerger, president of PBS. “This new channel allows us to deliver more of the news and public affairs programming that our audiences tell us they want.”
“Quality nonfiction programming sets public television apart. PBS WORLD makes a wide-ranging and diverse line-up of exceptional programs available to audiences across the day,” said Jon Abbott, chief operating officer of WGBH.
Acclaimed series such as AMERICAN EXPERIENCE, FRONTLINE, NATURE, THE NEWSHOUR WITH JIM LEHRER, NOVA and THE TAVIS SMILEY SHOW will be regular features on PBS WORLD. Such engaging miniseries as Ken Burns’ THE WAR will be offered in addition to a variety of appropriately themed independent films and programs.
When PBS WORLD launches in August it will be offered in nearly 20 markets across the country, by stations representing more than 26 percent of households. Major markets include New York, Los Angeles, Boston, Cleveland and Tampa, as well as many mid-sized markets across the country. The local advantage for public television stations is the ability to combine critical national programming with local news and public affairs programs daily, tailoring the channel to regional needs and tastes. In addition, stations will be able to brand the channel with their own call letters, continuing the recognition that public television is one of the last places where local programming may be found.
PBS WORLD is produced and distributed by PBS, WGBH Boston and Thirteen/WNET New York, in association with American Public Television (APT) and the National Educational Telecommunications Association (NETA).
PBS is a media enterprise that serves 355 public noncommercial television stations and reaches more than 75 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers and offers a broad array of other educational services. PBS’ premier kids’ TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents’ and teachers’ most trusted learning environments for children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.
WGBH Boston is America’s preeminent public broadcasting producer, the source of fully one-third of PBS’s primetime lineup, along with some of public television’s best-known lifestyle shows and children’s programs and many public radio favorites. Its production menu is diverse, including NOVA, FRONTLINE, AMERICAN EXPERIENCE, ANTIQUES ROADSHOW, MASTERPIECE THEATRE, ARTHUR and POSTCARDS FROM BUSTER on PBS and “The World” and “Sound & Spirit” on public radio. WGBH is the number one producer of Web sites on pbs.org, one of the most trafficked dot-org Web sites in the world. WGBH is a pioneer in educational multimedia and in technologies and services that make media accessible to the 36 million Americans who rely on captioning or video descriptions. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards … even two Oscars. In 2002, WGBH was honored with a special institutional Peabody Award for 50 years of excellence. For more information, visit www.wgbh.org.
About Thirteen/WNET New York
Thirteen/WNET New York is one of the key program providers for public television, bringing such acclaimed series as NATURE, GREAT PERFORMANCES, AMERICAN MASTERS, CHARLIE ROSE, RELIGION & ETHICS NEWSWEEKLY, WIDE ANGLE, SECRETS OF THE DEAD, NOW with David Brancaccio and CYBERCHASE — as well as the work of Bill Moyers — to audiences nationwide. As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen reaches millions of viewers each week, airing the best of American public television along with its own local productions such as The Ethnic Heritage Specials, The Thirteen Walking Tours, New York Voices and Reel New York. Thirteen extends the impact of its television productions through educational and community outreach projects — including the Celebration of Teaching and Learning — as well as Web sites and other digital media platforms. More information can be found at www.thirteen.org.
About American Public Television
For 46 years, American Public Television (APT) has been a prime source of programming for the nation’s public television stations. APT distributes more than 300 new program titles per year and has 10,000 hours of programming in its library. It is responsible for many public television milestones including the first HD series and the 2006 launch of the Create channel, featuring the best of public television’s lifestyle programming. APT is known for its leadership in identifying innovative, worthwhile and viewer-friendly programming. It has established a tradition of providing public television stations with program choices that strengthen and customize their schedules with prominent documentaries, dramatic series, how-to programs, travel and lifestyle series as well as classic movies. For more information about APT’s programs and services, visit APTonline.org
The National Educational Telecommunications Association is a professional association that serves public television licensees and educational entities in all 50 states, the U.S. Virgin Islands and Puerto Rico. NETA serves by connecting people and ideas, by providing quality programming, educational resources, professional development, management support and national representation.
CONTACT: Jamie Haines, WGBH, 617/300-5468; firstname.lastname@example.org
Carrie Johnson, PBS, 703/739-5129; email@example.com