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PBS KIDS WEB SITES BREAK VIDEO VIEW RECORDS

PBS KIDS & PBS KIDS GO! Sites Rack Up More than 87 Million Streams in One Month



Arlington, VA, January 13, 2009 – Spurred by the debut of the PBS KIDS video player early in December, children watched more than 87.5 million video streams across the PBS KIDS family of Web sites last month, its highest total ever, putting it on track to be one of the most popular video sites in the world.

“We expected kids would flock to the PBS KIDS video player because it’s an educational experience that’s also intuitive and fun to use,” said Jason Seiken, PBS’ SVP, Interactive. “But, frankly, when the team saw the first week’s numbers, our jaws dropped.

“Along with the success of the PBS KIDS GO! video player and its industry-first integration of games into video, we see this achievement as further affirmation of the success of the reinvention of PBS.”

Seiken added, “By way of comparison, that 87.5 million streams is more than the #1 ranked kids site had in November, according to comScore.”


About PBS KIDS and PBS KIDS GO!
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, offer all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. With positive role models and content designed to nurture a child’s total well-being, PBS’ children’s media and family and educator resources — including PBS KIDS and PBS KIDS GO! television series, PBSKIDS.org , PBSKIDSGO.org , PBS Parents ( PBSPARENTS.org ), PBS Teachers ( PBSTEACHERS.org ), PBS KIDS Raising Readers and literacy events across the country — leverage the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity. Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. In September 2008, PBS KIDS GO! launched its video player ( PBSKIDSGO.org/video ), featuring hundreds of video clips and dozens of full-length episodes. Since launch, the site is averaging 1.3 million streams per week. PBSKIDS.org averages nine million unique visitors a month. PBS is a nonprofit media enterprise owned and operated by the nation’s 356 public television stations, serving more than 124 million people on-air and online each month. For more information on specific shows supporting literacy, science, math and more, visit PBS.org/pressroom.


-PBS-


CONTACTS:
Kevin Dando, PBS, 703-739-5073 / kdando@pbs.org
Jill Corderman, PBS KIDS, 703-739-5788 / jcorderman@pbs.org



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