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The PBS Arts Online concept is the core of the PBS strategy for strengthening arts awareness, appreciation and education in America. PBS Arts will promote awareness, spur greater interest, and increase understanding of visual, cultural and performing arts.

PBS Arts aims to spark a resurgence of the arts in the United States, helping to make all Americans more aware that the arts are accessible to everyone and ensuring that all Americans understand that the arts are not only for them but also about them. PBS believes the arts enrich the human spirit, create vibrant and healthy communities and should be available to everyone — regardless of their circumstances — to experience and enjoy.

PBS Arts Online brings audiences directly into the creative process, fosters individual artistic expression and promotes experimentation and exploration. By presenting a broad and diverse range of artistic genres, PBS Arts will reach new audiences by making the arts accessible to everyone, regardless of their geographic location.