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Curator's Note:


OFF BOOK: Season Two.

OFF BOOK explores cutting edge arts and the artists that make it. Breaking the mold of the definition of art, OFF BOOK explores the avant-garde, the experimental and the underground artforms that are supported by online communities. The bi-weekly, web exclusive series includes episodes on typography, steampunk, internet culture, video game art and more.


More OFF BOOK is available here.

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Providing support for PBS Arts

Exhibition Playlist

OFF BOOK: The Worlds of Viral Video

Exhibition playlist 6 of 16 ‹ previous | next ›

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.

Featuring: Jonah Peretti, Buzzfeed

Kevin Allocca, YouTube

Brad Kim, Know Your Meme

Dan Gurewitch, College Humor

Mark Douglas and Todd Womack, Key of Awesome

Michael Learmonth, Advertising Age

Casey Neistat




Minus Baby:

Binar Pilot:

Dexter Britain:

Nic Bommarito:

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