

Building Your Business Online
Season 2 Episode 203 | 28m 46sVideo has Closed Captions
This episode investigates the advantages and potential pitfalls in internet businesses.
In today’s world, great tools are available for you to build a business online. The Biz Kids investigate the advantages and potential pitfalls in internet businesses. See the success of a young graphic designer, a nine-year-old who sells bath salts, and two teens who built a social networking site.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Biz Kid$ is presented by your local public television station.
Distributed nationally by American Public Television

Building Your Business Online
Season 2 Episode 203 | 28m 46sVideo has Closed Captions
In today’s world, great tools are available for you to build a business online. The Biz Kids investigate the advantages and potential pitfalls in internet businesses. See the success of a young graphic designer, a nine-year-old who sells bath salts, and two teens who built a social networking site.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipfor busy kids is provided by Coalition of America's Credit Unions, where people are worth more than money.
A complete list of individual credit union funders is available at WXXI Dawn.
Every day, America's credit unions help members with their financial needs and with programs like Invest in America.
It's only fitting that credit unions support these kids because financial education is what we do.
Learn more at Love My Credit Union Board door.
Yes, we need to talk.
I'm thinking about stopping all of this mindless fighting now.
Real.
After all we've achieved.
Why?
I want to start my own online business.
What will you sell, Fred?
That might be hard to package.
How about slippers?
There you go.
But how?
Office.
How?
How will I do it?
I can only show you the mouse real.
Only you can click it.
You won't need 200.
And 56 blueprints.
Well, when making money is the aim.
These kids, they bring that game where that kids should you do the math, they know what and let you know just how to make that go.
And that is right.
So learn a little more than doing it, man.
If you don't all.
You buy online commerce.
Come on, take a bite.
Whoa.
Dorothy's, where are we?
This is the Internet.
To start your online business, you first need a product.
We're going to need slippers.
Lots of slippers.
That's what I'm talking about.
Now that you have a product, you need to purchase a domain name and establish your website.
But buy sell my product here on the Internet.
How are people going to buy it?
The Internet is one of the easiest places to shop.
Real customers looking for a particular item can find it and purchase it quickly.
Wow.
I should have started an online business a long time ago.
However, by making your business available through search engine, anyone can find you anywhere.
I have you now.
Door office.
Oh, slippers.
Oh, that's One of my favorite movies.
You know, instead of playing around on the internet, you could be making money.
Lauren This is my favorite part.
Did you get that online?
Yeah, I downloaded it.
Oh, I see.
The Internet is an easy place to spend money.
Yeah, but it's also a great place for.
Kids, to make money.
You can be your own boss.
You can set your own hours.
And best of all, you can still be a kid.
But your business is going to look totally professional.
Even small can look like huge corporations on the web.
Okay, what are you guys talking about?
Making money on the Internet?
Oh, that reminds me.
I got to check something.
Check what?
My online business.
Yeah.
See what you guys were yakking.
I got seven new orders now.
Do you mind?
Oh, sorry.
Oh.
Oh, my.
I'm Joe.
And I'm a busy kid, and these are some of my products.
Revitalizing bath salts, vandalizing shampoo, blackberry, strawberry, jasmine, peppermint.
So minty.
Oh, gel this is Joe speaking.
When I first started trying to sell to local stores, they didn't really take me seriously because I was just a kid.
And then when I built my website they saw that my business was actually pretty big.
It wasn't just some little kid making small business.
They started to take me seriously.
When I decided to use the website, it made my sales go up because more people would buy on my website.
Hey, this kid's, if you're going to make your own website, you need some tips.
I think it's important to have pictures on my website so people know what they're buying and then I put like PayPal on it so people can buy right off my website, learn how to use the HTML and learn how to work with all the code so that your website works really well.
You should test it to make sure it works.
I got it.
Let me just make sure it's that.
Yep.
I'll see.
Could check on other people's website and just see how other people do their website so you can just get some ideas.
Now that I started my website, I can sell people all over the place and nobody can tell me.
No, just because I'm young.
That kid is absolutely right.
You should start an online business, but you've got to do it right.
The first step is to figure out your product or service step to purchase a domain name.
Next, design your website and make sure it's clean and easy to read last.
Let the selling begin.
It's easy in the age of the computer.
Hey, what.
Operator uses the button.
Controls to tell the computer what to do?
My customers will not mind that I'm a kid running my own business.
With an online business.
Customers won't even know that you're a kid.
It levels the playing field.
Is coming out.
Our my friend, he wasn't screaming at you.
She was screaming with you.
Yes, it's true.
When you dumped all that dirt on the floor, she just sort of said, no, no, no, no, no, no, settle down.
There are lots of ways you can sell vacuums.
I've got it.
Why not start an online business?
Online business?
Yes.
Yeah, that's right.
You could sell things on the Internet and no one could see you.
No one would hear you and no one would smell you.
Oh, yes.
It would be perfect.
Yes.
And listen, I've got to go down to the graveyard to pick up a few extra parts while I'm gone.
I want you to get on this laptop here and see what you can come up with.
All right.
So, yes, you just have to look older and hopes that people will take you more seriously, but then you just end up looking even more ridiculous and people take you less seriously than before.
When you take your business online, you can dress up the website to make it look like an adult made it.
Nobody will know the difference.
It's the ultimate suit and tie to level the playing field with a good website that delivers what you want and what you promise.
Nobody cares about age.
You don't have to worry about people taking you seriously as long as you take your website seriously, give it a try.
Yeah, I'm sure they're taking you serious with that stash.
Oh, yeah.
You like.
It?
Oh, okay.
Oh, no, no, no, no.
Going on right.
Now.
I love knowing online business because I get to showcase all of my artwork.
All around the world.
My name is Frederick Boykin.
The name of my businesses and is my friend.
What I do is create graphic art and I plan on to put them where the products range from t shirts, tote bags like really big bags, hats and buttons.
Any kid can do this.
Basically you have to have his email address, just create design and his postings as a for sale and I make a profit off of that.
I'm not losing any money except for the money that I purchased.
Mom, it's her mom's for like my scanner, my laptop.
But so good about ourselves that you get to have your own slideshow of your clothing line and you get the copy URL and you can put it on your MySpace page, your Facebook page, I mean, page anywhere.
You know, you have people that don't even know what Zazu is, but you have millions people that know with MySpace, Facebook.
I mean, if you add that up and then people might interested in going to the Zazzle site and because your products may be interested in purchasing a product maturity.
So that's a few ways that I promote my business.
Online business is a great when you have your business online, you have a lot of time on your hands.
So you're able to do homework, spend time with your friends, families, create new designs as this.
Now I have 28 products and what makes my flight so cool is that I am able to sell all my products global.
I'm doing things now that I never thought I would be.
I'm traveling, making a lot of money in a me on skin.
So these are things that I never thought I would be, and now I'm handling it with the Internet.
Your business can go global.
Hey, biz can start your own business.
One of the best things about an online business is that it's convenient.
Customers and owners alike can check up on an online business any old time with the click of a mouse.
Got to love the internet.
Another great thing about online businesses is that you can set your own hours.
So you can work on things at a time that's best for you, which is perfect for kids with busy schedules.
But You got to stay on top of things, keep up with the business, and don't leave your customers hanging.
Hey.
As long as you keep that in mind, who knows?
You may be able to do it.
So many of us dream of doing run a business from the comfort of your own home and at whatever time you want to do under direction of the computer, perform the computer's complex on a computer system.
Leave it to Webster.
Pancakes.
Me?
Yes, please.
Oh, hi.
I was wondering if I could buy some vintage baseball cards.
Yeah.
Here you go.
Hey.
Great.
Thank you.
Can I help you?
Yes, I'd like to trade these cards.
It seems my son went Ken Griffey Junior.
Not Senior.
Oh, okay.
That's a pretty common mistake.
So give me a receipt and assign this.
You got any outgoing delivery right there?
Do you have any rookie?
Lupino's should be towards the base here and initial there, so we need to express them.
Oh, no, just prompt.
Got to pay here some cards.
How much you asking for the Mickey Mantle?
No.
What is the Lupino now?
What are all these people doing in here?
Well, I wanted to start my own business selling baseball cards, but I didn't want to work when it was inconvenient.
So I chose to during breakfast.
Why not start an online business?
Hey.
Yeah, that way you can work whatever hours are convenient for you.
Well, interacting with customers online?
Not in my kitchen at seven in the morning.
It is pretty crowded in here.
And online business, huh?
So are you going to finish those pancakes?
Yes.
Way.
No, no, no, no.
Hey, Biscuit.
Yes, you want to?
Business like mine?
Yeah.
Sell online.
Whoa, whoa.
Oh, wait.
No, no, no.
Junk mail.
On average, your average American will receive between 40 and £50.
Junk mail every year.
But worth producing junk mail cuts down 100 million trees every year.
And trees are the ones which keeps our planet healthy and green.
There are 15 to 20 different companies who send out billions and billions of leaflets of paper every year.
They go from your mailbox to your trash can to the landfill.
Plastic.
Surgery.
The bottom line is this I was getting tons and tons of junk mail every day, and finally I had enough.
So I started calling up these companies and asking to stop sending me junk mail.
Hello?
Oh, I really would like to stop receiving junk mail.
No more junk mail.
And then miraculously, the junk mail stopped.
Hey, welcome.
This is still the greens worldwide headquarters.
It's also my room, too, and you can visit whenever you want.
Here, check it out.
It's really easy.
People just go online, press, get started filling their information, and we get to stopping their junk mail right away.
There are a few different angles you can take when it comes to marketing and online business.
You can go online and put up advertisements on the major search engines.
You can go to social networking sites and talk to all your friends on those and even set up your own page to do so.
There a lot of different angles you can take.
Visibility is the ability for your website to show up on a search engine or otherwise be found by someone who wants your service.
For example, someone can type in stop junk mail or I'm sick of my junk mail.
And the idea is that my website will show up and they'll click on it and sign up.
There's a new thing out and really exciting.
It's called search engine optimization or SEO.
Now SEO is key to running an online business.
The idea is you have your website and you fill it with a whole bunch of different keywords to make it really easy for search engines to find you.
So on my Web site, I have Shield of Green dot com, for example.
I have stopped junk mail now, all sorts of different things.
And when they find it, what that happens is your website bubbles up to the top really easily.
Traffic equals customers, which equals money.
People can find us on Google.
They can find us if they go on to Yahoo!
They can find us on Wikipedia.
Even visibility is the ability for your website to show up on a search engine or otherwise be found by someone who wants your service.
Traffic equals money.
When you have more people visiting your website, you'll have more people who will potentially sign up.
And I know this is true because we've got a whole ton of people visiting now and we now have a whole ton of different customers all over the nation.
Hey, Biscuit.
I started my own business.
I stopped the junk, built.
And I saved the tree.
I said, Get online, man.
Not on your butt.
Part of my business is making money.
Putting your online can not only be fun, it can also be very cost effective.
Got to love.
Cost effective.
Think about it.
No big building to rent.
No big heating or electric build.
No boss telling you what to do.
Why?
With an online business, you're in charge.
And anyone can do it.
Some of the Web's biggest businesses started by people just like you and me.
Well, that's awesome, because I have some great ideas how to start an online business.
Like what?
Like, I have this really great idea about, an online auction where you just put something up for sale and others bid on it.
That's what I like about you, Amanda.
I'm always ahead of the curve.
Man.
The traffic to my is as dead as a fire in the rain.
Let me tell you something.
You need to make a blog and get some video up on that, their website.
Then your message will spread like wildfire video and blogging, you say, huh?
A blog is a great way to get the word out about your business.
People can stumble across.
It when they're searching for random things like.
Go and wait.
You've got a new customer.
Goats.
I love goats.
Cute.
First found this video on a blog all about goats that hadn't the.
Time and clear to interpret for its network news.
Let's go see the goats babies.
So this is a Ford centric News website.
It's also a blog.
On this blog, there's a bunch of pictures and stories and even videos.
The great advantage of having a blog is when you're making blogs, you don't really need anyone else to publish it because you just push, publish and then it's published.
Today went, interviewed a boy with his goat.
But this.
And do you like living around goats?
Sometimes.
Why do you only like to do it sometimes as tactfully.
Most of the time.
Okay.
Why do you keep.
Nibbling on my hands?
Yeah, I guess I just.
I know there are many websites where you can start making a blog.
It doesn't.
It's free.
Okay, here you are.
I'm clicking on new posts to create a new post.
The title of my post will be called Goats Type in What You Wanted to say.
I have fun with the goats and then I'll upload the video onto the computer.
The goat video that I made today, I put it down to YouTube.
And then they gave me the embedded code.
I copy pasted that and pasted it onto the for its website.
And there you have it.
Get your video on the web.
And then it's on the blog.
Yeah, I think anyone can do a blog.
Anyone can take pictures.
Anyone can make a video.
Very simple one to learn how to do it.
Hey, this could be your own newsmaker.
Write your own blog.
I back.
I'm back.
Picked up some good things.
Let's see what you got.
Oh.
I like that color scheme.
That's very nice.
You've listed your competitions, brands and prices.
Competition.
Good competition, bad.
That's.
That's what I meant.
Yes, that's what I meant.
How many sales have you gotten so far?
Five.
Good, good.
My friend so proud of you.
Hold her there, my friend.
Oh, I was going to fix that.
Ha ha ha ha ha ha ha.
You can get your message out through social networking.
Social networking, Daddy.
Social networking.
It's a great way to tell people about your online business.
I don't understand what.
You're talking about.
I had a great idea and told some friends and they told some friends and they take some from friends and some friends.
And then based friends.
And they called her.
Friends and.
Told some friends.
I'm Dave Coke, founder of my emoticon.
I'm Patrick, also founder of my yearbook account.
My yearbook is a social networking site, completely founder on the high school.
This means that when you log in, you're merely connected to all these people from your school that you can chat with message and play games with.
My yearbook is a social networking site, and it's our business.
When we first started, we were just telling people, telling our friends or friends telling our friends in person.
We got close to 500 members in the first week.
And now we're adding 25,000, sometimes 35,000 a day just from people doing it online and sending email for instant messenger through MySpace and Zynga, Facebook.
Meanwhile If you're trying to start a business, the sort of social networking site can help you out.
Like if you're trying to expand the reach of your product, get it more well-known.
We over 6 million members on our site and it's easy to become friends with anyone.
So online networking is a lot faster into making millions of dollars of revenue in less than three years.
And we do that through advertising.
Even our advertisers are creating profiles on the site to get there, to get their product known since MicroConf is a social networking site.
We're going to give you a demonstration of what social networking is to say.
You have a cool idea, a band or a product.
In real life you can really only share ideas, people around you with social networking, you can connect with more than 6 million people at the same time, and then it can become more than just that idea.
It can become a business.
It extends to get the word out to real.
I never should have doubted you about establishing an online business.
I know it's so easy to make your business look professional.
Even with a low budget.
And with search engines and online forums, the business practically promotes itself.
We're making money.
But real.
Growth is.
We put all our efforts into this online business, a business run entirely by machines.
Haven't we dedicated our whole lives to fight against machines?
And we just sold another pair of slippers.
Fantastic.
You didn't.
Give them any personal information.
Did you?
I'm here to talk about social networking.
Social networking is a great way to spread the news about your business.
There are some things to be aware of.
Never give out your last name, your phone number, or your home address, and never never meet anyone in person, especially a stranger or someone you don't know.
What does a stranger.
Call your papers?
Can you do not push up and you do not push down.
You go straight into the groin.
I'm Dallas.
I have a black belt in taekwondo, and I'm a certified Filipino straight fighting instructor.
And I'm the creator of Just Yell Fire.
I just yell fire as nonprofit teaching girl to get out of the abductions and debris fighter.
It started off as a going to be a homemade video where I would film a couple of moves to show at my high school and just kind of show the girls there to how to get out of sticky situation.
But from there, it spiraled into being a free DVD and a free download for girls all over.
Having a website has helped me distribute my DVD because it costs about $4 make and send out a DVD.
So having it online for free has helped cut down those costs because people can download it and not help save a lot of money.
One of the major things on the website is obviously the free download for the DVD.
And then we have breaking news and this is the train, the trainer, and it's basically an overview of what everything is.
It goes about the history and what it does and then the Contact US page you always want to let your viewers know, one, how to contact you and to what they can do.
So this is my newsletter.
This is the first one that just came out.
So it's really exciting.
I really like the newsletter because it gives you a lot of information about just your fire and it tells you what you can do.
And you can also give it to your friends so they can, you know, tell their friends.
And it just spreads this whole cycle of goodness of helping teenagers fight back.
This is a new program started to use and it lets us know the statistics for our email newsletter.
This tells us how many we spent.
This tells us how many people opened.
It was told us how many people actually clicked on a link on the newsletter because it's in E newsletter.
Because of the statistics, I know that it's working and it's a very useful tool for my organization.
Statistics, bottom line are a really great thing to use.
They like, you know, one where visitors are coming from to why they're coming, and three, what to do with it.
It's actually my favorites list.
And whenever I have people over, you know, hanging out, spend the night to show them the websites like, Hey, that's my friend.
She does really awesome things.
You should go to it and check it out and show other people.
So one of the things we can do is look for this current month and how we're doing and what it shows is how many visitors is how many pages they visited, how many hits, how many bites, and how much time they spent as a whole together on the website.
They're spending time, but they're not spending hours and hours like they would on a game.
So that makes it important to us to know if we can spend this much time on the topic or this much time, which either way, it doesn't truly matter how much time they spend.
It just matters that you adapt your information to how much time your visitor spends, which helps us know if one if we need to bump something up or fix what we're doing.
Based on the statistics, I know my newsletter is getting out to teenage girls and helping them be safe.
Using my statistics.
Help me reach lot of more girls.
Hey, Kim, if you're retired.
Yeah, if you want a powerful website, check your statistics.
We've sold over 500 pairs of slippers and have yet to receive any customer feedback door fees.
I found you at last.
What do you want from me?
Do these come in, Coral?
I think they do.
And now it's time for this.
Give this quiz.
Having an online business is great.
If You're a kid.
Be an adult.
See Frankenstein's monster or all of the above.
If you answered.
See?
Well, you're the right track.
But the best answer is.
D, and that's thinking like a business kid.
Okay.
You ready to start an online business?
Sure.
Once you have your idea, go ahead and register a domain.
Next, you have to design your website.
Maybe, you know, web design.
Maybe you have a friend who knows web design.
There's even web design software you can buy or free templates on the web.
Then you have to select a Web host.
There's tons of them out there begging for your business.
Next, you have to build your customer base by getting the word out, like through networking sites.
You can start a blog on your website to let customers know a lot more about your business.
You can trade links with other businesses that are similar to yours.
Next, you can post.
Videos of your product or service on your website, and then you can list it with one of the big search engines.
The information is out there, so get started.
Another viewer.
Submitted video.
You know what to do.
It's a man so quickly with these kids.
But to tell you how you can create a site and make some money online.
Yeah, to top this, but to tell you what it is for aspiring to be is key.
How do you make your money online?
Yeah, yeah, yeah, yeah, yeah.
Do you have an idea?
And you want to make a profit, optimize the site and the people, bring traffic to more stories, stick to it, make money, young love.
These kids can do it because kids can do it.
These kids can do it.
Okay, so you got a computer, you got two fingers, you got a brain, got everything you need to start your own online business.
So get started.
So, Kevin, I see you starting your own online business yourself, gadget.
I have an awesome domain name.
Oh, that's great.
I'm sure it'll be a great success, but can we explain?
What's this key right here?
I've never seen anything like it before.
That.
Oh, yeah?
Yeah.
That one ends the show with that little key that I push it in the sun.
Yeah, don't touch it.
Use that one.
But production, funding and educational outreach for busy kids is provided by a coalition of America's unions where people are worth more than money.
A complete list of individual credit union funders is available at WXXI Dawn every day, America's credit unions help members with their financial needs and with programs like Invest in America.
It's only fitting that credit unions support big kids because financial education is what we do.
Learn more at Love.
My Credit Union Board.
- Home and How To
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Distributed nationally by American Public Television