So you've likely noticed the rising price of beef when you've taken a trip to the grocery store.

Recently, beef and veal prices were up nearly 10% last July compared to July of 2025.

That's according to the U.S.

Bureau of Labor Statistics.

President Donald Trump has now announced a plan.

He says will give consumers wallets some relief.

But some Kentucky cattle producers are not happy with the news.

We go now to our Emily Prince in the studio for more.

That's right Kelsey.

President Trump announced on Friday that he will allow for up to 300,000 tons of beef to be imported into the United States from other countries.

For reference, that's more than 660 million pounds.

In a Truth Social post, Trump said the white House made a commitment to sell the beef for 25% less than the current market price.

And he said it will give space for American beef cattle to grow again.

But Kentucky Farm Bureau is denouncing the move, saying the plan could hurt American farmers.

It will have a very negative effect for cattle producers.

You know, not only just on price.

I'm afraid it'll put a lot of producers out of business.

Shane Weissman, who serves as first vice president of Kentucky Farm Bureau, is a cattle producer along with his son in Clark County.

He said Trump's news to import beef comes at a particularly bad time.

When you talk about import 660 million pounds.

You know that that's a whole lot.

That's a huge amount of sales.

But you're adding that on top of already a record year of beef imports.

Another concern at Kentucky Farm Bureau is that we don't yet know where this meat will be imported from.

When asked about the origin of the beef, Trump said he didn't want to say which countries, but that it would be a few different ones who would be sending their highest quality meat.

If they do bring a product into the United States and you know, we can't stop that from happening.

We want to make sure at least that it is safe.

U.S.

beef is the safest and the best in the world.

That's why there's such demand for it.

When it comes to lowering prices for consumers, Kentucky Farm Bureau's president said in a statement the organization supports these efforts.

But they want the president to reconsider this approach.

I asked Weisman what would be a better route to lower costs for Kentucky families.

We're not making very much money as it is the you know, because because it costs so much to operate, we just cannot bring some barriers down.

We've got to find ways to lower input costs.

That way we don't have as much in our product and we can sell it for less.

Wiseman also said he was concerned that deals like this would discourage young people from farming.

You know, the average age of the farmer now is between about 58, 61.

And that's the reason for that.

You know, you know, young people want to come back and take the chances that, that it takes to, to survive farming.

Republican Congressman Thomas Massie was also critical of the announcement, posting on it that the move was, quote, worse than socialism and a slap in the face to American farmers.

The white House says there will be an executive order to carry out this deal in the coming weeks.

In the studio for Kentucky Edition, I'm Emily Prince.

Thanks, Emily.

The Kentucky Cattlemen's Association also made a statement today opposing that proposal.