From Chasing Silver, Ep 2: Marketing
Clip | 4m 21s
From the White House to the first home of new brides, Gorham silver was the coveted and cherished tableware everywhere. That popularity was due in part to the marketing geniuses - in ads, brochures, large and small expositions and more. Gorham met market demands for home goods, and created new markets where none previously existed for items such as souvenirs and novelties.
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