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Cause Marketing

Season 10 Episode 19 | 26m 46s

This week our panel discusses a creative and growing Marketing Strategy.

Cause Marketing has been around since the late 1970’s and continues to play a big role in any organization’s overall marketing strategy. A 2012 Nielsen study revealed that 46% of global online consumers are willing to pay more for goods and services from companies that are giving back, and that number is even more dramatic among younger consumers with 63% of those under 40 years of age express

03/19/2015 | Rating NR

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Economic Outlook is a local public television program presented by PBS Michiana

Cause Marketing

Season 10 Episode 19 | 26m 46s

Cause Marketing has been around since the late 1970’s and continues to play a big role in any organization’s overall marketing strategy. A 2012 Nielsen study revealed that 46% of global online consumers are willing to pay more for goods and services from companies that are giving back, and that number is even more dramatic among younger consumers with 63% of those under 40 years of age express

03/19/2015 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

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