FRONTLINE

The Persuaders

Season 2004 Episode 15 | 55m 16s | Video has closed captioning.

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.

Aired: 11/09/04

Rating: NR

Problems Playing Video? | Closed Captioning

Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding …

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