FRONTLINE

The Persuaders

Season 2004 Episode 15 | 55m 16s Video has closed captioning.

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.

Aired: 11/09/04

Rating: NR

Problems Playing Video? | Closed Captioning

Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, …

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