- [Colleen] Every year, for the first seven or eight years, our attendance doubled.

- [Reporter] The game sold out days in advance.

But if you were lucky enough to get a ticket, you had the honor of being part of the largest crowd ever for women's basketball west of the Rockies.

- It's a tough place for the Lady Griz to play, and the last time they won here, Jimmy Carter was in his second day of his presidency.

So winning in Dahlberg Arena is nothing that the Lady Cats are used to.

- It has been simply a phenomenal year for the Lady Griz basketball team.

They would shatter individual scoring and attendance records.

They would remain the only major undefeated team in the country, thus establishing their national ranking at number 14.

- We took great pride in being a good defensive team.

I developed the mentality that that's how you win basketball games and win a championship.

- The tough thing is you have to go then win the conference tournament to go to the NCAA.

So not only did he dominate the regular season, he dominated by winning the conference tournament, that then got him to the NCAA.

(intense music) - First round against Stanford, I mean, you couldn't have put another human being in here.

- [Interviewee] The atmosphere in that game, the band playing, I mean, it was a back-and-forth.

- [Reporter 2] The game was oversell at capacity, and people were stacked up to the ceiling.

- Some lady grabbed me by the shoulder and said, "Did you come to see what it's supposed to be like?"

(Stew laughing) And I had to chuckle at that 'cause, you know, we weren't doing badly, but Robin was doing so unbelievably, that we paled by comparison.

- It was one of those games that was beyond belief, down five at the end of the game to try to get it into overtime.

When you're doing a game up high, you can tell that the ball's going in.

I have that on video with my audio on top of it.

The ball is in the air, and I scream, "Good!"

(audience roaring) - You know, the last shot of the game in overtime, it would've sent us to the Sweet 16.

- [Reporter 3] Montana lost that night in a heartbreaker, but the tradition had been established.

And who knows where it might go next.