

Have a Plan, Stan!
Season 2 Episode 201 | 28m 45sVideo has Closed Captions
Explore the elements of a business plan and the roles they play in achieving success.
Explore the different elements of a business plan and see why it’s crucial to develop a plan before you start your business. Meet a teen who opened a snow-cone shack, another who makes and sells candles, and a group who markets self-defense kits.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Biz Kid$ is presented by your local public television station.
Distributed nationally by American Public Television

Have a Plan, Stan!
Season 2 Episode 201 | 28m 45sVideo has Closed Captions
Explore the different elements of a business plan and see why it’s crucial to develop a plan before you start your business. Meet a teen who opened a snow-cone shack, another who makes and sells candles, and a group who markets self-defense kits.
Problems playing video? | Closed Captioning Feedback
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Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipfor business kids is provided by a coalition of America's credit unions, where people are worth more than money.
A complete list of individual credit union funders is available at WXXI Dawg.
Every day, America's credit unions help members with their financial needs and with programs like Invest in America.
It's only fitting that credit unions support big kids because financial education is what we do.
Learn more at Love.
My Credit Union Board.
We're almost ready.
I'll go get me the ring.
Yes.
Ha!
Yes.
Here we go, master.
What do you think went wrong with your fast start?
I know what went wrong.
I didn't have a good plan.
That's why my monster went berserk and killed half the townspeople.
That won't happen this time, because I've got a plan, a real business plan, and we're ready for the switch.
Al Gore.
Business plan should take when making money is the aim.
These kids, they bring that game and that kids should do it.
They know what's wrong and let them know just how to make that show and that last chance.
So learn a little more that manage, managed.
Go all you.
Brought to you by funding.
We put the D in fun.
It's time to get down to business.
I'm with you.
Let's go.
I thought we were starting a lawn mowing business.
Let's go.
Hold on there.
John Deere.
When it's time to get down to business, you need a business plan.
I'd just rather mow lawns.
Why do we need a plan?
What kind of a plan are you talking about?
A business plan.
What's your product or service?
A lawn mowing.
What's the market for it?
Who's your competition?
Can it make a profit?
Where are you going?
To find the funding.
A plan can help you keep all these things straight.
Well, you see, I'm not really a planning kind of person.
I'd rather just go with the flow.
So I'm going to go mow some lines.
Suit yourself.
We'll be right here.
If you need to remind me your requirements.
Is there anything in the plan about running over a rock.
That would be in your contingency plans?
I'll bring that up.
Business plan.
Business plan.
Never heard of a business plan.
Mom, what's a business plan?
The following takes place between 2 p.m. and 2:24 p.m.. Mr. Gordon, the president.
My old job's done, and I'm thinking of opening a barbecue joint.
Yes, sir.
I need some strategic oil markets research on a secret barbecue recipe for me ASAP.
Pete?
Yes, sir.
All right, people.
This mission is top secret.
The president has given us 24 minutes to write him a business plan.
What business?
He wants to open a barbecue.
You need to establish funding and come up with a contingency plan.
I'm on it, Jeff.
I want you to handle marketing analysis.
By what means you want me to obtain this information?
Hold off as long as you can.
But if you need to use a little force.
Understood.
Understood.
That show kind of gives me stress, but doesn't give me stress as a well-ordered business plan.
Your basic plan should include a business concept which explains your product or service research, your competition.
You need a marketing plan.
How to get the word out and financial projections.
Oh, here's a story.
Let's watch.
I do think anyone can start their own business.
You just have to.
How can I say.
Keep your eyes on the prize.
Aim above the rest.
You know, just be the best and make sure you have a business.
And don't forget that.
My name is Evelyn Espinosa.
And I make candles.
The hippies.
Candles.
Smells nice to smoke.
How this all got started would be nifty.
The organization came into my school, provided us with the opportunity to start a business plan and compete against other students.
And here I am now.
I won the competition.
Okay.
And with this business plan, I won the Los Angeles Regional Business Plan Competition.
I won myself 1750 bucks.
I'm very passionate about my business.
Well, I think what made Evelyn so different from everybody else was not only that she had a great plan, but she knew how to sell it.
Good, good, good.
We think it's important for students to write a business plan because it helps them understand all of the different steps necessary in opening up a successful business.
I do not think my business would have been successful without the business plan because all the steps necessary are in the business plan.
Therefore, you need to go by the business plan in order to really expand the business.
These are going to be soy wax candles, which is also organic.
The whole idea of a business plan would be the brain of your business.
It's the plan.
You need to go buy it in order to really have a successful business.
Right now, I set this to say a business plan helps you figure out who, what, where, why, how.
This business plan helps you figure out stuff.
Okay, so there are several components, but some of the key components are the market analysis for what you know about the industry that you're getting into.
For instance, I need to know how much money can pull in every year in order to actually have a feel of how much out making a startup investment.
This is very important because this is the amount of money that you will be needing in order to start up the business to get it off the ground.
Well, the economics of how much each product that you make or sell would cost.
This just shows how much profit I will gain from each channel sold.
And that one is $17.
I'll take this return on investment.
Or in other words, the rate of return is how much money my business earns after every dollar I've invested into it.
For every dollar invested.
My business earns 3130 1% out of 100 $0.31.
So for my business is actually meeting the projections on my business plan.
I'm making more than I thought I would.
Yes, that is no better.
That's great.
Yeah.
Hey, this is if you want to start a business, you've got to have a business plan.
Fucking dog, detective.
Today's episode need a plan, Stan?
What can I do for you?
Yo, dude, you got to help me.
My ice cream is losing money faster than a melting cone on a hot sidewalk.
I'm on the job.
I will lay it on me.
It appears you didn't have a proper location.
Woof, woof, woof.
You didn't plan for many flavors.
That is a crime.
Oh, it.
Guys, has the business plan going.
Fine.
But we need a more detailed description of our services.
Can we please just get started?
After you fix them.
L.A.. Austin.
Austin.
Before we do anything else, we need to figure out what services we're going to offer.
It's all in the details.
Like.
Like what are we going to charge?
How many lawns can you mow in a day?
How much does fuel cost?
And of course, what happens when you break your mower?
These are all questions we're going to need to answer in our business plan.
So you're telling me I need to take everything I know about the lawn mowing business and put it into a business plan?
Everything.
You mean every little single thing, like every detail in the.
After all, that is a very important question.
This week on the Internet.
And.
For this week's task, I gave both teams my recipe for the best chocolate chip cookies in the world.
Now, your job was to make and sell these cookies.
Now, Alex, your teams seem to have a lot of problems.
What happened?
Well, Mr. Rump, we went to buy the ingredients, but we didn't have enough money, so we could only buy one bag of cheap chocolate chips.
That's terrible.
My cookies demand that you buy the best chocolate chips that you can find.
And when we got home, we had to borrow a few bullets to mix it all up.
You dropped a few eggs, but after he bought a few batches, we got a lot made.
Well, it sounds like you missed a lot of key ingredients.
Yeah, and so we finally got them made and tried to go to a good place to.
Sell and ran into the other team.
The next thing we knew, we had to come here.
That all sounds very haphazard.
You had the best chocolate chip cookies in the world as your product, but you didn't think about ingredients.
You didn't think about budget.
You didn't even think about the equipment that was necessary.
You didn't plan how or where to sell the cookies.
Alex, I quit.
But he can't do that.
Can you do that?
You can't do that yet.
Hey, looking at the.
News this morning, the police chief.
And Trevor Sheppard, owner of Super Shavers Snow Shack and the winner of the 27 and if I be Young Entrepreneur Award.
Here it is.
This is one sweet business plan.
And the reason why it's important for you as a business owner is because it's proof that you can actually make money from your business model.
It's also important because a plan lets the people who are loaning you money be able to know how they're going to make their money back from you.
When Trevor was interested to start this no concept, he came to me and want to know how we were going to finance it.
My answer was no initially until we did our research.
And the first thing to do when you start a business is you write a business plan.
On the 26th business plan presenting national champions.
Well, to Trevor's business plan, I saw that the profit potential was way over what his expenses would be.
We went out and secured a loan right away.
You know, this is really.
A sweet business plan.
Oh, it's good.
I'm glad I sent you the long version of the plan, because it has it all in right here.
This is my three year profit projection plan.
I do this because it's very important that I know that I'm on track daily.
I can tell how much money I'm making to the hour, to the day, to the month, to the week.
And it lets me know if I'm making my profits like I projected to get my profits minus all my expenses from my total estimated sales.
And that gave me my profits, which I again.
Yeah, okay.
They get my profits.
They take all my expenses.
My operating expenses include my payroll.
This is my brother, one of my employees.
He's one of my base expenses.
I also have advertising super Shane, super cheap.
So check that I have utilities.
This includes the gas that I use to run my generator.
Then, of course, I have everything I needed to make a snow cone.
So that includes flavor, concentrate, styrofoam cup, spoon and the straw and the napkin.
Then what I did was I figured out how much each of those things cost me, so I had to do a little math.
So my total cost for a snow cone is $0.12, and I sell them for 250.
Now, that's a great profit margin change.
Now, what I did to get my profits was a minus to all my expenses from my total estimated sales, estimated sales.
And that gives me my total profit.
My cell phone shack makes about $12,000 a year and I have $4,000 in expenses.
I told profit was about $8,000 and $8,000 in profit is pretty good.
As kids, this is one sweet business plan.
Sweet high five fighter.
But who's fired?
Who's you're fired.
And now back to the big biz movie.
The best tricks I see it in the numbers.
It's in there somewhere.
I see it four times.
There you go.
Thank you.
I wonder if Stan has a business plan.
Oh, my gosh.
I am totally going to throw a party without her.
But I've got a remote.
These things are out of control.
So how do you like it?
I'm not sure.
Is it good?
Well, too sweet to spicy, but I.
Just don't know.
What are you doing?
Marketing.
Research.
Tell me what you think of it now.
I just go home.
Tell me what you think of it.
It goes in your hair.
All right.
All right.
Best I've ever had.
Just didn't want to tell you guys.
Because I want to keep on eating.
Get this girl a doggy bag and get her out of my sight.
Hey, Biscuit.
You know what your customers want, who.
Your customer.
Is, what they wanted to buy.
How much?
Hey, Biscuit.
Do you know what your customers want?
No.
No.
Do some market research.
We did.
Hey, how about this?
All four of us met in the create and company class where we actually start a company from scratch.
Here's our product.
The discreet, easy to carry and small, and includes a pepper spray and safety whistle.
It's also YouTube branded.
I created a company class.
It's a two to quarter class where the first part you come up with a business idea, write a business plan, and then at the end of the quarter, you present it to investors.
Investors are going to want to know that you know your customers exactly what the customer wants, where they want to purchase it and how much it's going to cost them.
How do you know that your target customers, female.
They're going to really want to make sure we know the target customer.
I know they're.
Vigilant about that.
Yeah.
To take our business from an idea into a working company, we need a business plan.
And to create a business plan.
We needed information about who would actually buy our product.
Hey, Biscuit.
You know what your investors want?
No market research.
It's obvious that we need a market survey.
Or this market survey could be really good for helping us get our funding.
You know, when presenting to investors, you can be guaranteed that they're going to ask you the most difficult questions.
And when you have these facts to back it up, which market research gives you and makes your business plan that much more believable.
The stories.
Start getting going.
Hey, Susan.
U.S. government.
Yeah.
Do you feel that you need this self-defense product here to buy something?
What kind of self-defense.
Product would you be looking for?
Do you currently own self-defense?
I don't know.
I don't need one, you know.
Do you want to fill a survey?
What kind of a self-defense weapon would you use?
Probably a spray.
If my right fist and my.
Lexus have a favorite.
Department store.
You guys like chocolate?
Just in time for the market survey.
Do you happen to.
Own many college brand items?
I own about ten probably.
Could you to one of these for me?
Yeah, sure.
The answers we got from our market research allowed us to come up with our target consumer.
Jane.
Target customer Jane.
She's a college student who is active, has school pride, and doesn't mind paying a little bit more money for quality.
How do you know your target customer will pay a premium for your product?
I don't know if you don't know these things, there's no way you're getting your funding.
Through lack of research.
We found that the majority of our customers shop at high end retailers.
57% of females are interested in purchasing.
So 17% of men actually wants to buy something willing.
To pay a premium for.
But none of the current competition sells these kind of products.
So currently with a first in this area together, we think that these products are going to provide our students with a comprehensive self-defense solution so they can feel safe again around campus.
I think this.
Business makes a lot of sense.
I think we had a funding heavy gap there.
Guys get to get my money.
Suzy, nice job on your business plan.
That's an A. Joshua Good.
Vernon And if I forgot to put in my financial projections for the 15th year in a row.
Hey, guys, what's all this stuff?
Research for our business plan.
But this stuff is from the competition.
Exactly.
We're doing a market analysis for our business.
You've got to know your competition.
How much they charge, what their qualifications are, and how they present themselves, what they do when their lawnmower breaks.
And you guys are relentless.
What's this.
Research?
We surveyed everyone in the neighborhood with a lawn and asked them what they usually like to pay, how often they need their lawns mowed and that sort of stuff.
So we know exactly who we're up against, how much we can charge, and what kind of specific services people will want to pay for.
Exactly.
And we've got some stiff competition.
Most of these kids are really good, but we have to be better.
At the sort of lawnmower.
Down mower boy.
Here's your package.
Whoa.
My first game.
Wow, this is so exciting.
Fresh from the printers.
Hi.
I'm actually Summer.
I'm the CEO of Alchemist Tempering, and I'm a basket.
Elemental is a chemistry card game that's designed to inject fun into education.
The idea here is to have chemistry as a side effect of fun.
So this is the element of your workspace.
This is where Element two was made and new versions of Elemental will be made, will be made of Am I to start this?
We start off by making one simple card.
This is an element card.
Put the element into a fantasy world.
And the element card has have three important things.
One is the name oxygen life giver, oxygen life giver, the description and the magical power of the element.
He's kind of like a wizard.
Oxygen life gift.
Also rust metals, which is great to have them in the game.
I can't make this game myself.
I need I need cash.
I need something so that I can start developing the game and selling it.
A business plan can be used to attract venture capitalists or investors to your business.
A venture capitalist is also called a venture capitalist.
B C vector calculus.
Vector calculus like a cast list.
When you're going to meet with a venture capitalists, you need to have a business plan.
It should include things like finances, cashflow and how much money you would need from for from them and why they should invest in your company.
Today, we're going to go to a venture capitalist, Don, in San Francisco, and give a pitch to them and see what the venture capitalist states hopefully things will go great.
My mom's driving me to the venture capital.
I do.
Nervous?
No, I'm not nervous.
I'm not.
I'm not nervous.
I'm not.
I'm afraid so.
You get me, gives you a present.
Totally.
Okay.
Thank you all for coming today.
For a presentation, I want to talk to you all about the element of opportunity.
Now, Elemental is a chemistry car business designed to inject fun into education.
So there are a few things that are easy to look for in a business plan.
First of all, obviously, what is your product about?
The idea here is to make chemistry a side effect of fun.
Second, think profit, as you call it.
The top line in the bottom line.
How much money?
$500,000.
How long will that last?
Two years.
Learn about the market overview.
How big is the market?
I'd like you to tell me a little bit more about the marketing process.
We have two markets.
We're looking at here.
What are actually the players, which are the kids and the teenagers going into revenue and costs?
First, I'd like you to tell me how much it costs to produce each of these boxes.
The cost is really dependent on the volume.
The higher the volume, the smaller the costs.
The cost, the profit margins are very high as well.
And after that, basically, what is your roadmap for looking forward?
If we should do a term sheet right now, would you sign it?
Yes.
Yes.
That's what we like to hear.
When you're talking to a VC, you want to love your business as much as you love your own.
Thank you for listening today.
And create combat and conquer.
It's unimaginable without the code to the business plan, you'll never get the funding code off too.
Tough line of business.
If you are not so loud.
What are you doing?
Smart marketing.
Didn't you read the marketing section of our business plan?
Why should I launch in this neighborhood or growing like wildfire change?
What else is there to know.
For one thing, you don't even know.
The people in here have lawns.
Aside from being really loud and irritating, you might be marketing to people who don't even need your services.
Oh.
That's what this marketing plan helps you figure out.
Not just things like pricing, but the most effective ways to promote and advertise.
And how to reach people you need to reach.
Using this in here isn't going to do it.
Yes.
I better go read that business plan.
Yeah.
Yes, you better.
I think this was amusing.
What is it?
Why, Mr. Scanlan?
That's a business plan.
Your real friend Ron.
Well, that one isn't so good.
Cheap.
Well, now that we've tried some different spices, the sauce is just right.
How has come up to what the president expected in our business plan?
You have to break a few eggs before you can make an omelet.
Right.
And the president will be handling management, right?
I'm always at his service.
We forgot the cost.
Where's the cost?
The contingency plan.
Oh, my gosh.
There's no.
Contingency plan.
Pulled back, kept off.
I'll be right.
There.
Now, we'll bring in the moment the pop culture.
Why go in the president but do it a little traditional reintroduction.
I would go all the way and we are on myself buying over show one for this introduction salute you welcome.
Stuff I'm Lupe Prep in Oakland, California.
Before a small business cause of production credit case stop now will proving to me as far as actually getting it started we have to write a 30 page business plan.
We started several productions at Oakland Technical High School as freshman, so we had to write our mission statement the COGS, the return on investment.
Our business plan originally just involves selling CDs.
We started off with a venture capitalist and he gave us the money to start off the the first initial plan, which was just freestyle rap battles.
And now we're back to you doing rap battle.
Yeah.
Oh, yeah.
But I tell guys, yeah.
We win.
We wanted to record these.
Rap battles and sell CDs of sort of like how how some movies have made money off of rap.
Battles and.
Turned out kids were shy yeah I'm kind of big movers I it's better let me get home didn't really make much money at.
That so we decided to go back to the drawing board.
This is planning for this plan after stages.
Getting our ideas on paper and getting it into a new business plan created our new service.
We thought it was we wanted a more of a message in our business instead of just entertainment.
We need a business plan to really define what what we were trying to do.
For for to have happen.
The business that we put forth is hard bar to break out from scratch for elements of hip hop.
Each letter representing element the b stands for breaking A stands for art.
This was a 50 hours for rap, of course, and answers from scratch, which is do with our new business plan.
We really wanted to get all of our ideas together and come out with a result.
$2,250 was granted to us after presenting our plan.
If I had time to stop to watch it, let me take it in the hands of the public and watch it.
We got.
The now.
Zephyr Productions is able to host events and make the money at it and then use that money to fund our free club at school and present a better image of hip hop along with I am a the plan to have a full business plan.
Do you want the red business plan or the Blue Business Plan?
It's your choice.
What can I do for you, Mr. Mayo?
It's my heart.
And I have come to arrest you for creating a new monster.
Where is the beast?
I've come to put him in his chains.
The beast, as you call him, is right over there.
He's putting a business plan together.
I'm so proud of him.
That's incredible, monster.
If it's a business plan, you know I was going to arrest you.
But now, given the flying circumstances.
I will now present.
You with a key to the city.
All gold plated with ruby, emerald, sapphire, sapphire fire, fear wire.
I've learned this monster boy can make a business plan.
So can you stand?
There are lots of resources available Research online.
Go to the library, ask a teacher.
That's it.
I just finished.
The most important part.
What is that?
The financial projections of our business plan.
I estimated our fuel costs per hour.
I figured out how many lawns we can mow per day, and I even factored in the expenses of our upgrade to those new eco groovy lawn mowers.
And it's good news.
We'll lose money for about the first two months, but after that will be raking it in, so to speak.
Cheating.
Gentlemen, start your mower.
You win.
Making money is the aim.
These kids bring their game.
They're the best kids any day yet.
They know what's up.
They let you know just how to make that door there.
These kids ready to learn a little more about bringing money through the door.
Dad is going to cut them up.
Nice job, everybody.
Thank you.
There's kids with that.
Can somebody get that monster out?
Has kids.
Make that clear.
Grab it, Rob.
All right.
So now you've heard some of our stories and we want to hear some of yours.
Maybe you are a friend that started your own business or thought up some ideas to help the community.
Yeah, we want to hear about those.
So go to dot com and share the good news.
Who knows?
Maybe you'll end up right here on the show.
Well, not exactly right here, but yeah, the show coming right here?
No, not really.
All right.
Here.
No, not there.
Production, funding and education outreach for busy kids is provided by a coalition of America's credit unions where people are worth more than money.
A complete list of individual credit union funders is available at WXXI Dawn.
Every day, America's credit unions help members with their financial needs and with programs like Invest in America, it's only fitting that credit unions support big kids because financial education is what we do.
Learn more at Love My Credit Union Board.
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Distributed nationally by American Public Television