- Okay, so now I'm the CEO and one of the founders of DigiFarmz.

It's a startup.

We still say that we are a startup because we are developing the market, developing the product.

It's in the ag space.

So, you know, it's the last industry to be digitized.

Everything is changing.

It's a risky operation.

I like to explain to people that are not from the ag.

Like, sometimes investors are, "Oh, I would like to invest in ag.

So let's have a meeting, and you can pitch."

And then you realize that they don't know about ag.

And I like to say that, "Imagine that you have an offer for a company."

Like, okay, I can hire you, and I'm gonna pay you 300, you know, thousand a year.

That's the offer, and some other benefits, and things.

Okay, but if something happens with weather or something, you lose a million.

Are you into that?

And they say, "No, it's not fair."

That's what a farmer does.

- Mm-hmm.

- You know?

So every year they are putting as a collateral, you know, their life and everything, their time.

And so that's why I believe that, you know, being pro-farmer, looking to the ag space and what DigiFarmz does, it's really thinking from we have three waves.

So from the first wave, decision making, providing, you know, guidance through actionable insights, farmers, agronomists, agritailers, so what to do, when to do, so what's the best seed, planting time, you know, herbicides, all the, you know, chemicals and biological products that must be used, when it must be used from the planting to the harvest 'cause things are changing every day- - [Doug] Mm-hmm.

- [Alex] a special product for agritailers and guys that are providing input to, you know, products to those farmers.

But it's very important because it's where everything started.

- [Doug] Mm-hmm.

- When you need to be active, and reliable, and need to be trusted to make things work well, more profitability, because otherwise we won't have those farmers there.