- Hello, I'm Beth MacMillan, and welcome to "ARTEFFECTS."

In our first segment, get ready to release your imagin as we head into "Upside Down Lan inside the Potentialist Workshop This 11,000-square-foot immersive art installation gives you the space to explore and reconnect with your younger So take a deep breath, and let's enter this dream-like wonderland.

(ethereal music) - I was born kind of in the middle-of-nowhere Montana, and they thought I was just so s Just very, very overactive imagi (Pan laughing) And then I've had a very lucky go at this career.

I sold my first painting when I I've never done anything else.

(ethereal music) Potentialist Workshop is a space where you can come and really create your own dream We have a gallery, the Savage Mystic Gallery is loc Then, we have a large space that is currently an immersive.

(ethereal music) "Upside Down Land" was created by House of Infinite Potential, and that's what the Potentialist call ourselves when we make an immersive.

Our partner here at Potentialist Morgan Savage, dared me.

And then, like any moment with any artist, they're like, "What are you actually gonna do, And then the only thing that came to my mind were these stories for my kid because I'm like, "I think everyone will enjoy that."

(ethereal music) - I could see the vision from the very start.

I felt transported to childhood, definitely.

- I think everyone will instantl Even if they don't know any of these stories, I think they'll walk in and be like, "Oh, imagination."

(ethereal music) (synth music) So you start off here in this be The bedroom is already odd, to b And then you go through the closet, you wind up in a desert, and then you have a choice.

There's a grass route and then a monument or temple route, and then there's just this cave-looking sandcastle.

You can go that way.

Each of them lead to these diffe that you can explore.

And if you want to go up things and looks like you should crawl you definitely should go up ther because it's totally worth it.

(upbeat music) We have 41 artists that worked o Some of our leads, they're all like heads of things of their own, so they all have their own teams So we had, really, an all-star g I know that's like what everybody says about their group but it's really rare that many alphas, that many like, "I don't need anybody else on my own planet," want to make anything together.

(upbeat music) - I'm Jessi Sprocket Janusee, and I was the lead artist for "Octopus Ocean," which is this section of "Upside Down Land."

We started by creating the fabric ocean that's above.

It's a football field's worth of It took a really long time to hang each piece so that they look like waves.

I also added fans with a smell e because that was really importan So we have these scent packets that add another layer to the ex (uplifting music) - I worked a lot in the desert a The sand is like two tons of sand that we put in here.

And the one thing that I'm reall is this table that's behind me.

It's like a pretty big resin pou And I really liked having this like branch coming out from the top of it was like a vision that I really wanted to make, and I'm glad that it turned out (upbeat music) - Here we are at the "Cathedral of Many Wonders," and within these are tableaus that represent each part of the This is a place for a soul elevation kind of thing, almost medicine.

(ambient music) - And we have the octopus of "Octopus Ocean" right here, which was made by Daisy May Dixo And then we kind of created this space for that with this paper coral.

And then Kristen Straight made these gorgeous jellyfish, and my friend Chris helped me kind of construct all of this with my friend Lee.

So there's a large group of people that all work together to make the ocean come to life, which was just a really fun way to spend a few months building work with our friends.

(ethereal music) - [Alfredo] For me, this project was just a massive teamwork proj amongst so many artists that worked so hard.

Those days where this place was just packed full of people working on things are like some of my favorite days about this project.

- [Jessi] It's so beautiful to have made this place with so many different artists, and they each have their own noo and their own like expression, and their own skills that they've brought to it.

And then together, they're combined to be this wonderful land.

And what else is better than tha It's a great showcase of the art (uplifting music) - [Alfredo] I really like seeing people come in here and enjoy the place that we made - We had some teens in here the and I could hear them, and they "Oh, are we in the ocean right n It even smells like the ocean.

We're in the ocean!"

And it was just exactly what I w And it was so cool to just watch people walk through and have that experience.

(upbeat music) - The reason that I create any piece of art is, one, for love.

And then two, I would really like to remind people how made up everything is.

And I think there's a lot of neg and I think the best you can thi is that it's all gonna explode.

And that's the... Like, that's the only way it can We need to have bigger imaginations than that, (Pan laughing) so I hope that when you walk thr that you say, "Wow, I'm gonna go and make my street how I want my street to be."

You'll find that your neighbors want that, too.

(ethereal music) Thanks for watching.

- [Announcer] Funding for "ARTEF is made possible by Sandy Raffealli with Bill Pearce Motor (uplifting music) Meg and Dillard Myers, in memory of Sue McDowell, the Carol Franc Buck Foundation, Chris and Parky May, and by the annual contributions of PBS Reno members.

(uplifting music) (pensive music) (pensive music continues)