Skip to Main Content

If It Looks Like Tech...

Season 3 Episode 16 | 27h

Is all tech-sounding stuff created equal?

The forces of technology, globalization and diversity are expressed in lots of different lingos and symbols, including the language of branding. But is all tech-sounding stuff created equal? And how do we separate tech perception from tech reality?

06/25/2012 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

NEOtropolis is a local public television program presented by WNEO

Funding for NEOtropolis provided by Kent State University and The John S. and James L. Knight Foundation.

If It Looks Like Tech...

Season 3 Episode 16 | 27h

The forces of technology, globalization and diversity are expressed in lots of different lingos and symbols, including the language of branding. But is all tech-sounding stuff created equal? And how do we separate tech perception from tech reality?

06/25/2012 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

How to Watch NEOtropolis

NEOtropolis is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.

Support for PBS provided by:

NEOtropolis is a local public television program presented by WNEO

Funding for NEOtropolis provided by Kent State University and The John S. and James L. Knight Foundation.

or

By creating an account, you acknowledge that PBS may share your information with our member stations and our respective service providers, and that you have read and understand the Privacy Policy and Terms of Use.

Discover More from PBS

Watch Without WOSU Passport

  • Watch new specials and currently airing PBS shows
  • Enjoy Live TV from WOSU

Watch MORE with WOSU Passport

Donate $5 per month or $60 per year and:

  • Get extended access to past seasons of PBS shows
  • Stream early releases of new series
  • Binge watch your favorite PBS shows

Your donation goes to your local station!

Get Passport

Are you sure you want to remove null from My List?