(upbeat music) -[Narrator] At the Shiloh Farm they grow flowers, fruits and vegetables, raise chickens, sheep and a bunch of other animals.

(baaa baaa) But none of this pays the bills for Noah Young and family.

This is the money maker.

-[Noah] Here's five things that should never be planted together.

Cauliflower and cucumbers are both heavy feeders, so if you plant them together they're going to be fighting over nutrients like two toddlers over a juice box.

So by planting them together, you're basically creating a fungal free for all.

(upbeat music) My name is Noah Young from Kenesaw, Nebraska, and I'm a first generation farmer/rancher.

(upbeat music) And I do social media for a living.

-[Narrator] Millions of people follow the Shiloh Farm on social media for funny educational videos about Noah's farming journey.

- A little bite.

It's like our family tradition.

First strawberry of the year.

We always share it.

Otherwise, we fight over it.

(kids laughing) -[Narrator] This started in 2020 when Noah and his wife, Sierra, decided to turn their small five acre hobby farm into the foundation for what you might call a marketing business.

-[Noah] I wanted to keep education at the forefront of everything, but I also just love entertaining people and making people laugh.

So I think I tried to blend those two together and it just worked.

Just like companies are willing to spend millions of dollars on the Super Bowl commercial to reach millions of eyes.

They can do the same thing by coming to an influencer like myself, who reaches millions of people every month, and we get paid by brands and companies to create advertising products for them.

Oh yeah, tons of drama Llama.

What state y'all from?

Kentucky.

What is your number one ag commodity?

Soybeans.

We sell $1.4 billion worth of soybeans last year.

-[Narrator] Noah also gets paid to be an influencer at events.

Plus gets income from the platforms he posts on.

Depending on the amount of traffic for each video.

-[Noah] There's drama in the garden.

Oh yeah.

-[Narrator] This video about things not to plant together.

778,000 views on TikTok and 438,000 on YouTube in just a week.

-[Noah] You ever wonder how.

-[Narrator] 23 million people saw a video he posted a while ago about seedless watermelons?

- And this odd set of chromosomes will result in the fruit being sterile and not producing any seeds.

Perfect and cut.

It's totally wild.

Like the idea that people from all around the world have seen my face, or the fact that I have more followers than there are people in Nebraska is just wild to me.

It's truly hard to comprehend.

- We're walking around somewhere and they'll come and like whisper to me and be like, "Is your husband the Shiloh Farm guy?"

Like.

Yep.

I mean, you could go talk to him.

He'd love to talk to you.

(upbeat music) - Somebody will stop me at a grocery store and I'd be like, oh my gosh, I love your videos.

Yeah.

There's drama.

-[Sierra] Yeah, it's kind of awkward sometimes when people are like, oh, you guys are big shots.

We're really this is just everyday life for us.

- Oh looks great.

-[Narrator] For Noah, Sierra and their four kids, who are also very involved in the operation.

-[Mike] What do you think of your dad's videos?

- I like them.

- I like them too.

- The roots are all soggy and the plants like, I don't know how to swim.

-[Mike] Is he silly sometimes?

- Yeah, yeah.

-[Narrator] It's a business making choices about what to raise based on what's good for content creation.

- Yep, go ahead and put it in.

-[Narrator] But they also consume and sell their product.

Just as important it allows the young family to spend time and create something together.

Including content.

Noah hopes, is a positive thing for the millions who follow his adventures.

-[Noah] I want them to be feel upbeat and feel like it was worth their time to watch my video, and that they actually walked away from that, either laughing, feeling better, or learning something.

I hope to just inspire people to look at farmers in a different light when they're eating their food in New York City, and they have no idea where it came from.

I'm hoping that whether it's my face or some other farmer that I've introduced them to, I hope they think about the personality behind the plate and what they're eating.