Production, funding and educational outreach for busy kids is provided by a coalition of America's credit unions where people are worth more than money.

A complete list of individual credit union funders is available at WXXI Dawn.

Every day, America's credit unions help members with their financial needs and with programs like Invest in America.

It's only fitting that credit unions.

Support big kids.

Because financial education is what we do.

Learn more at Love My Credit Union Board Shop.

What is your name, sir?

Counts a lot.

What is your quest?

I seek to start my own business.

What are the four keys of marketing?

Well, you've got your flag and you've got your past.

And when making money is the aim.

These kids, they bring that game and that.

Should you do it now?

They know what and let you know just how to make them mainstream.

Right.

So learn a little more than it, man.

It does inside of you.

Brought to you by the four marketeers for a rich and.

Chewy product, perfectly priced, properly placed and promptly.

Promoted.

Hmm.

Hmm.

Hmm.

Okay, so you've got a product or a service that you think is going to get you.

Okay, so you've got a product or service that you think is going to get you some money.

Now, the key to Austin.

What are you doing?

I'm marketing.

After all, what is an idea without marketing, but an idea that nobody knows about?

Right.

You're marketing this show.

I happen to like it.

And this is your marketing mix.

Like what?

Okay.

The decisions you make about the four piece of marketing are called your marketing mix.

The fourth.

The fourth piece.

Of.

Okay, you've got product price placement and promotion.

Hello, Miriam.

You know, you don't have to be.

So loud, okay?

Your product is what you're choosing to sell.

Your price is how much you're choosing to sell.

That product for.

Your place is where you're choosing to sell your product.

And fourth promotion is how you're choosing to get the word out.

Like with posters, advertisements, promotions, etc..

I have a drum.

Okay.

It also depends upon your marketing audience, otherwise known as your customers.

So you're choosing to market this show on this show to people who are already watching this show?

That is genius Austen.

I think I should rethink my marketing mix.

I think you should.

And just remember the four PS product, right?

But I think he's got it right.

This plush product.

Right.

How much product?

Right.

Price does.

And now these kids take it to the streets to ask, what is marketing?

Marketing?

Marketing, marketing.

And marketing is promoting a business.

Promoting perhaps not only in business, but some kind of a product.

Marketing is trying to make something appealing to people.

It's the.

Way that the business communicates to the public who they are and.

What they can offer them.

Putting your product out there creates the need.

If people don't know the product exists, they don't.

They won't buy it.

Marketing is is essential for for business to succeed.

Professor, people think you're crazy.

Yes, but they just don't understand me.

I need to market myself properly.

Marketing?

Yes.

Once I market myself properly, then they'll understand.

Like when they learn about my giant mutant killer hamster.

Know it's growing?

Yes, growing like my business.

Now that's marketing.

I see.

My name is Marlon Alexander, and I have a mobile Barbara service.

You may want to hair to have really defined you as a person.

A lot of people, you know, that's the first thing they look at really is your haircut.

And I was thinking, why don't I think of something long term that I can carry to college with me then and now you're doing something.

It's a little early for you, huh?

And I came up with the idea for my friend to first start cutting hair.

And then my dad said, Why don't we have a great idea for travel to your clients?

Yes.

He's in the back.

Yeah.

Okay.

Okay.

I'll go round back then.

Let me tell you what I really want.

I want real nice cut.

I know what to do.

I know how to do it.

And I just don't take it back too far.

I just keep it real.

So back then, I use like I was in that line.

Yeah.

You get a receding hairline.

The four pieces of marketing are four different ways to influence your client, to buy into your product, and to have your business very, very successful.

Almost done.

But you can go back to sleep.

Oh, sorry.

Give me a little.

Don't mess around the four PS.

Our product line and haircut.

And he does the facial with the beard price all you know the usual give me the family rate.

You go anywhere else you got paid $25 mylan's rates.

They're very, very reasonable.

They want $25.

Man and boy haircut, $25 compared to $10.

I'll take you any day place.

It's nice to have a barber in the house by one do when you call it 12:00, 1:00 in the afternoon.

Barber on duty.

That's exactly what I say.

You call me or you can even text Marlon.

They come to you and promotional.

I recommended him to a lot of my friends and now my friends are his clients.

Hey, how you think you can help me out and you know trophy after your haircuts and everything so I can get some more clients?

Should I do.

That?

No problem.

Word of mouth is still the best promotion.

I got plenty of guys who are looking for good barbers and I tell them, You do some presents.

You have appreciate that I am planning and preparing the for a piece of marketing is really, really important.

If you do that effectively, then you'll have a successful business.

I've done now I've done my first one.

Appreciate it.

Seeing a week and a half.

You got it.

Where's the money?

Where's the money?

Here comes again, obviously.

Here comes.

Here comes the good part.

Thank you, sir.

Hey, what's the four piece of marketing again?

Three price placements and promotion.

Got that.

Biscuit?

The first of the four PS is product.

And you can't really have a business without it.

Let's say you've got some kind of super cool thing you that's you're going to sell.

Product is what you're selling be a goods or services super.

Cool thing is you need.

To analyze your product thoroughly and make sure you thought of everything.

Like a brand name.

Super cool thing is what it's used for features.

Packaging, theme.

Accessories, even how long it will last or if it will have value over many years.

Once you've got all that, make sure you believe in it.

You won't be able to convince other people to buy it if you're not convinced yourself.

I'm convinced he do.

All right.

You're ready to go wrong.

Know your product be from either here.

Shout out in marketing one day or in stock.

And the next day you're not your challenge was design and develop a product you're going to sell.

Rita, tell us about your design.

Well, I analyze what I want to sell.

Developed a brand name, thought about accessories and services and the warranty I'm going to offer.

I like how you've put so much of yourself into your design.

Very impressive, Marcus, what was your idea?

Oh, well.

I haven't really designed a product yet, but once.

I decide I have a really good idea for packaging.

Well, it doesn't look like you know your product very well.

And we don't think you can sell something you don't know.

Rita, you're in stock.

Marcus.

You're not.

Well, a lot of people.

Actually looking for Marcus.

We have been down that thing before.

That's marketing.

Maybe 20,000 years old.

I just discovered them last week.

I wonder what the purpose was.

Perhaps an ancient religion.

They live this way.

Step right up, folks.

I'm special.

Cook meat.

Best in village.

Wow.

Cooked meat.

This is fantastic.

Mm.

Yeah.

That guy really knows his product.

He is great marketer.

The first part of your marketing mixes product.

Some people confuse service and product, but they're actually the same thing.

Speaking of confused, what is it?

Brian But I'm so confused.

Service doesn't start with a pea.

It's not one of the four peas.

It doesn't make any sense.

It starts with us.

Trust me, Brian, when it comes to marketing, a service in a product of the same logo, shred my papers up.

Product and service are the same thing.

As a matter of fact, I know that actually has a service that's going to the dogs.

Woof.

Hi, I'm Jillian.

This is my business.

Wow.

Take a bath.

And the services that I provide are grooming Japan.

Yes, sporting.

Good, good.

Looks.

Good job.

Training.

Yes, I have another pre and daycare.

She did.

Well.

I'll take a bow murthy and I get great customer service.

Hum I don't we.

Yeah.

Do I promote my business mainly on the fact that I am offering something different than other people.

I have communal boarding which allows the dogs to play together all day long, whereas most other kennels just have the dogs in smaller runs where they're by themselves.

I focus on what it is that makes my business different.

This is a friendlier, happier atmosphere for many dogs.

Good girl.

All right.

The most effective strategy for growing my business.

I have found to be word of mouth.

I would definitely recommend.

Well, take a bow.

Actually, I already have, so hopefully so.

You will be getting some calls soon.

Hello.

This is what I take about.

One of my marketing materials is my website that has a lot of very detailed information.

I also put out brochures and distribute them to other people who are clients so they can pass them on to people they know.

All right, that'll be $10.

And I actually have a business card.

Magnus Oh, cool.

Thank you.

Here.

This pretty easy to market my business because I really love what I'm doing.

And that really comes through in the dogs that I take care of and the owners notice.

And that's what keeps them coming back.

All right.

Right.

The knowledge and experience that I have has really helped me understand what I do, and therefore, I'm able to market it very well to my clients.

What is wrong, Sarah?

I've got the product.

I just cannot remember the other three.

PS The.

Other piece of marketing are price placement and.

Promotion.

We must go.

Market now next to the four.

Pieces.

Price What are you asking people to pay for your product?

It's a little tricky.

You want to make some money, but if the price is too high, nobody will buy.

If you've got.

Something really special or unique, you can price it a little higher until competitors catch up.

You could also price low to attract interest.

And then raise the prices once customers are hooked, you could price low on purpose just to sell more.

There are lots of other strategies.

Keep your eye on your sales.

And your competitors and that'll tell you if your price is right.

Hello.

This is Vincent Price on pricing.

There are a number of factors to consider when establishing prices for your products or services.

For example, supply range of products than Paez.

Mr. Price can.

Vincent Price Take two action.

One of the factors to consider is promotional pricing.

Yes, my friend's promotional pricing.

This is, for example, why you offer to buy one and you'll get another one free.

Or let's say you get a free burial if something should happen to you, John are using one to buy.

Please take nine.

Another to consider is bundle pricing.

This is where you combine things into one appealing package.

Let's see s'mores.

Well, you combine graham crackers and chocolate and marshmallows or you combine Karloff and the ghost.

Again, price is one of the greatest films ever seen.

What is the price selling?

It's just the ride, the long boring but has a really smooth ride and it's great.

I love it.

My name is David Raskin.

I'm the founder of Stoke Skateboards.

I've been in business for about a year and a half as a skateboard shopper before I started, so I would always make sure that I shopped around and did all my research to get the lowest possible price.

So what I did was Stoke Skateboards, which just offer that as an easy way to just get the lowest price right up front.

When I first started Stoke Skateboards, the price difference between our site and other companies site was about 5 to 10% off the competition's price.

I mean, you could go into a lot of the aspects of pricing strategies.

Well, just I mean, some of it's just common sense.

You know, if you have a lower price, people are going to want to buy from you because get the same product for less amount of your money.

And if the price you pay the price supports itself, it would be.

Some of the different price strategies that we use, the initial price strategy of keeping the prices low to bring the customers in and then once they use our store and like us, they get hooked and then we have a repeat customer.

Yeah.

We also offer free shipping on orders over $99.

And what this does is it entices the customer to order over $99.

So if they have like a $90 order, they're more likely to go and buy, say, another set of wheels or something, because what that'll do is they'll get them their free shipping by.

Another price strategy is actually keeping the prices higher on premium products that are limited edition or one of a kind something is hard to find.

You can definitely charge more for it because there's a limited amount of them.

For another one of our limited edition boards, just you can see it says limited edition on it.

And for a board like this, you can charge more as part of your pricing strategy.

Our first one was about $3,000 and now we've grown to a quarter of a million a year.

And this is all because of our prices strategy.

The pricing strategy brought in the customers, made them loyal customers and repeat customers.

And that's really what gave us our foundation to grow where we are today.

Hey, biscuits, get those first.

Three and then my friends imagine this that your customers are actually more attracted to your product because you've priced it at 1999 instead of $20.

Is that madness now?

It's psychological pricing, right?

I go, Oh, you are wrapped, everyone go home.

Can we get that guy from the price is right.

Prices are high.

I have given some thought to the location of my spare business.

If I place my spears closer to the hunters, they might buy more of them.

What do you think?

The third of the four P's is place where you sell your product or how you get it to your customers.

It's a physical place or online or bowl.

Well, you need a warehouse to store stuff.

How does your product get to people by mail or do they take it with us?

If it's a service, do people come to you or do you go to that?

Do they need appointments?

Would you have to hire people to help customers?

This sort of thinking helps you put your business somewhere that best enables your customers to find and buy your product.

By the way.

Where did super cool thing you go wrong place.

Thick ice cold weather lemonade.

The four piece of marketing our product.

Called lemonade.

Price 225 promotion ice cream and place.

Here you go the most important one for me.

This place.

Hey, biscuits.

I'm Mark Ringel, and.

This is my lemonade stand.

My brother is a type one diabetic, and he was going to get a service dog that cost $6,000.

Well, when Jason's blood sugar is out of range, either low or high, the dog bark to alert us that something's wrong with Jason so that we can fix the problem before it causes an even greater problem.

And I wanted to help, so I started my lemonade stand to help raise money for him.

Here's some lemonade.

My first lemonade stand was at my house, which is a cul de sac where there was no people, no bikers, no cars, no pedestrians, and no money.

No money, money.

After that, we tried at my uncle's house right across from the car wash where people are just waiting.

There is a car wash right over there.

And you know what they do while they're waiting?

They come get a glass of lemonade.

Lemonade looks good.

You got to find a place where there's people traffic and they have money on them.

What do I owe you?

Can go.

It's good.

To 25.

We ended up raising $17,000.

$17,000.

I would have never raised that $17,000 if I hadn't had this great location.

Well, after we had received red, I started my own charity, our Addy Red Alert Dogs for diabetics named after our very cute dog Dread Biscuits.

It's all about the location, location.

Location, location for the for ice place broke loose.

Your chances might improve with a little intelligent promotion.

Something exciting has to happen between customers and business.

Okay, you've made your point.

All successful business has to have some kind of advertising.

Well, let's just say some.

Kind of sales.

Promotion.

Promotion is the fourth of the four P's.

That's how you let people know about your product.

There are lots of ways to do that.

Advertising is not just on TV or newspapers.

It could be fliers, yard signs, classified ads, or sending mail to target customers.

Sales promotions can be things like coupons.

Introductory offers.

Free accessories, or things like that.

There's public relations.

Which is about getting articles written about your business.

Or even online ads.

There are all kinds of ways.

Promotions, promotions, promotions, something you do to get the word out.

Does it?

Does it?

We're already doing this.

Yep.

And you have I don't remember the four PS of marketing.

That's a small piece of marketing.

Our product price placement and promotion.

Well, I knew.

That.

One of which you were marketing MC should include a product or service.

Next set the price, find a place and then promote the out of it.

Like this kid.

I'm Ben Lewis.

I sell bottled water and I help people at the same time, my company is give water.

We produce bottled water.

Product called give.

Our slogan is drink, give, do good.

Basically, consumers have the option to choose how they want to give with each bottle they buy.

Our target market pretty simply is anybody who likes to give.

We have four products and four opportunities to give.

Give life to children in need.

Give hope to women with breast cancer, give love to our environment, and give strength to fight muscular disorders.

I have unique products and I know exactly how to promote it, and that's exactly what we do with give grassroots marketing and promotion at street level, really interacting with consumers to spread the message and spread spread our movement.

I feel like I'm.

Buying the opportunity to give.

And that's priceless.

So we started out first thing we wanted to do is get our product into whole Foods.

So I took samples over to the store and talked to one of their team members and they love the product.

They love what we are doing.

They're all about giving back and getting involved in the community.

Next time I come in, I'll definitely purchase the case and I know where the funds are going.

The best feature about Gave is that we work with local charities in every community so that you know, if you're buying a bottle in Maine or in Boston or in Kansas City or New York City, that your donations are going to your local community and you're having an impact.

One of the four piece of marketing is promotion, and that's exactly what we do with give street samplings, charity events, getting involved, letting consumers kind of become familiar with our product, understand it, grassroots marketing, creating a buzz, generating some awareness for our product.

A great example of one of our grassroots marketing promotion is event sponsorships.

For example, Race for the Cure.

Race for the Cure is an event that is put on by the Susan G. Komen Foundation.

They have chapters in many of the cities that we do business.

And basically the purpose of the event is raising awareness for breast cancer and raising money for research.

Events like Race for the Cure are great because it's a promotional opportunity and people at charity events care about giving back.

And these are people who are most likely to buy.

Yes, it's our target market.

I'm a survivor.

I can't believe it.

I'm here.

I think any cost to raise for a cure is worth.

And the bottles are great.

I like the color.

Yeah, I like the tears because we share many of them.

I'll be happy when I can walk into any store in the world and give will be available and I can walk in and grab it off the shelf and know that I'm doing good in that community.

Drink you do good.

All right, guys.

Today we're going to make a mark in the mic.

Let's see.

It says here, for our marketing mix, we need a product.

Good, Janine.

And some of that product.

Good, good.

Then it says here from marketing mix, we need them.

Price, price, Aaron, not peanuts.

I mean, if I could go ahead and make them in.

Good, good.

Let's see.

And then if we need a place to sell a product, that's it.

Jamie, that cookie sheet will be just fine.

But you should probably wear gloves.

I think the Health Department will wonder about that.

Let's see.

And then it says the laughing here to promote.

Jimmy, Jimmy.

Jimmy.

I got promoted.

That's a good joke.

You know.

We're going to make this really simple for you where the thought needs a marketing P product.

People price t place p promotion or p all of the above.

If you said plague or pestilence, that was my favorite bit too.

But if you said all of the above.

You know, so when it comes to marketing, there's a whole lot more than just finding a spokesperson.

You need.

To know about the four piece of marketing.

And they are.

Well, the first is product, which is what you're.

Selling next is.

Price, which is how much you're selling it for and then place, which is where you're selling it from.

And the fourth one.

Is promotion, which is how you're going to get the word out about your.

Product and.

Your marketing mix is when you.

And when you're promoting.

You need a. Salesperson who is both smooth and savvy.

Hi.

I'm here to tell you that if you a foot scam, no sense or you blush too much, then you need the super cool thing.

This.

Hey, Austin.

What is it?

Miriam I'm trying to do my salesperson's thing.

I'm marketing this product.

Yeah, I know.

I just wanted to let you know that sometimes in marketing, there's actually a fifth P. Really?

Miriam, what is its PI?

You taste there.

And since Bernie it's not good.

You good?

He is not a good kid and not valid price place and promotion product price.

Placement and fourth promotion.

Yikes.

Let's say you've got some kind of super cool thing.

Bragging rights.

Please send promotion.

Ra Doug Price, please send promotion product price.

They send promotion, product price, place and promotion j families in the studio.

But they didn't really do that with the good labor.

But everything that was at product fact, please send promotion product the best place on promotion that applies based at promotion product price place and promotion.

All right.

So now you've heard some of our stories and we want to hear some of yours.

Maybe you are a friend, have started your own business or thought of some ideas to help a community.

Now we want to hear about those.

So go to kids dot com and share the good news.

Who knows?

Maybe you'll end up right here on the show.

Well, not exactly right here, but yeah, on the show.

Come on.

Right here.

No, not really.

All right.

Here.

No, not there.

How about.

Right here?

Production, funding and educational outreach for busy kids is provided by a coalition of America's credit unions, where people are worth more than money.

A complete list of individual credit union funders is available at WXXI Dawn.

Every day, America's credit unions help members with their financial needs and with programs like Invest in America.

It's only fitting that credit unions support big kids because financial education is what we do.

Learn more at Love My Credit Union Board