(gentle music) - [Director] In one.

- [Michael] The rise of petroleum-based products wasn't just gasoline and diesel for our cars, it was also showing up in our fashion, in our makeups, and our hair products.

Oil to slick back your hair, or new types of ointments to make elaborate hairdos.

- [Announcer] For the gal who loves her car, there's a swept wing hairstyle, complete with rear lights, bumper, and exhaust pipes.

Plenty of mileage per gal.

- So oil changed the way we moved about, and what we could buy, but it also changed the goods we wanted.

- [Narrator] The spread of consumer culture to the American teenager had a profound impact on American life.

Not only were products marketed specifically to teenagers, but now teens had a massive influence on culture themselves.

It was their fashion, their interests that drove production of new goods.

And the goods themselves now contained byproducts of petroleum.

Movies and music were now aimed at and driven by this young generation.

- Hey Johnny, what are you rebelling against?

- What do you got?

- [Narrator] With energy embedded in virtually every step in the creative process.

This is "Power Trip: The Story of Energy."