-Production funding and educational outreach for Biz Kids is provided by a coalition of America's credit unions, where people are worth more than money.

A complete list of individual credit union funders Is available at wxxi.org.

-Every day America's credit unions help members with their financial needs, and with programs like Invest in America.

It's only fitting that credit unions support Biz Kids, because financial education is what we do.

Learn more at lovemycreditunion.org.

-One of the most elusive and important creatures in the advertising landscape is the teenager.

Note the eyes, constantly darting around.

Advertisements enter here, and with their enticing imagery, trigger the desire centers in the brain.

Their ears hear the soothing background music in a retail store, which relaxes them into a buying mode.

The smells of the food court enter the nose, and make them impulse buy food they do not need.

And then there's the brain.

Advertisements trigger physical reactions such as faster heartbeats and sweaty palms, which then affect feelings of insecurity, the need to belong, to feel cool.

-This is so lame.

I'm out of here.

-Wait!

(growling) -♪ When making money is the aim these kids they bring their game ♪ They're the Biz Kids can you dig it ♪ They know what's up and let you know ♪ Just how to make that dough they're the Biz Kids, right on ♪ So learn a little more about bringing money through the door ♪ They're the Biz Kids right on.

♪ -Advertising, it's everywhere.

-On the television.

-On billboards.

-On computers.

-It's estimated that each of us see and hear over 3,000 advertisements every single day.

-Advertising is one of the biggest businesses in the world.

And here's another fact.

-You are the target.

-Kids and young adults are the number one target for advertisers for one reason.

-Money!

-Advertisers are targeting you to buy their products.

-Some ads are obvious, some ads are discreet.

-Like, do you even know the difference between a television ad and the television show anymore?

-From celebrity endorsements to skywriting, to ads on the handles of shopping carts or the backs of movie tickets, to Web banners, to flash mobs... -♪ All the ladies and the fellas yeah, they all agree ♪ Cool kids... ♪ -Advertisements are evolving all the time.

-And not that advertising is bad.

Lots of companies, products, and ideas would never take off without it.

-Advertisements.

They're everywhere.

-And you're the target.

-The decision to buy is yours!

-There's always good advertisements, and then there's bad advertisements.

TheTruth.com, we want to do it in a fun, creative, and innovative way.

The Truth campaign is the nation's largest youth prevention smoking campaign.

Our whole goal is just to make sure that we educate teens about the effects of tobacco, and then after that they can make their own informed decision.

The tobacco industry spends about $29 million a day on promotions and advertisements.

-You!

-Are the target.

80% of adult smokers begin to smoke before they turn 18 years old.

TheTruth.com has so many tactics on educating teens about the effects of tobacco.

They have a Flickr account, a Twitter account that you can follow.

It has a bunch of games.

There's a bunch of cool facts about tobacco.

We used edgy commercials to definitely make an impact and spread our message.

1,200 body bags outside on a street definitely gets the message home.

We have a summer grassroots tour, where we basically follow events where teens want to go and have fun, where we're able to educate in a non-preachy way.

We want to make sure that they have fun with us, they feel a connection with us, and that they can relate with us.

Honestly, it is a party.

We have dance battles, rap battles, karaoke sessions.

We have an awesome DJ inside the big orange Truth truck.

Kids are literally drawn to the Truth truck because they hear all these cool sounds, and not only that, we're always playing games, we're singing, we're dancing, we're just having a blast.

And we also give them some free Truth apparel.

The shirt that I'm wearing right now is a Truth t-shirt.

And it says that in the United States tobacco kills more Americans than AIDS, alcohol, car accidents, murders, suicides, shark attacks, and fires combined.

They're always willing to do anything for free stuff, and that's awesome, because it's all part about having a fun time together.

There's always going to be advertisements, but it's always awesome to use advertisements for good, and that's what the Truth campaign is all about.

Get the truth with advertising tactics.

(cackling) The perfect victims for my new herbal green face cream ad campaign.

As soon as they see the slick television commercial they'll have to buy it.

-Hey kids, can I interest you in some car insurance?

-No.

-We're too young.

We don't drive, we take the bus.

-You sure?

Because 20 minutes can save you millions, even if you don't drive.

Take it from me.

-Who are you?

-(gasps) I know you!

You're... you're... -'Ello, love.

I'm the Insurance Croc.

(cackling) That's right.

Insurance Croc, I can't believe it's really you!

Be still my heart.

Ooh!

-I bet you seen me in some of me ads.

You know, the ones where I say "You can save money on car insurance, with Yieco."

(cackling) Yeah!

-Dork.

-Here's our bus.

We're out of here.

-Welcome aboard!

-Hmm.

Hmm.

Uh, say there dollface, can I interest you in some broom insurance?

What do you say, love, hmm?

-Uh, no.

I'm happy with the insurance I already have.

-Because twenty minutes can save you millions.

-Ooh!

I love that line.

Okay, sign me up.

-Fantastic.

-Advertisers have spent a lot of money studying you.

-They gather information about your spending habits using focus groups and Internet tracking and other methods, and then use that information to try and manipulate you to buy their products.

-Right.

And one of the ways is to play off your emotions using situations of insecurity, flattery, or images of power and love.

-The kids in soda commercials, for example, are always portrayed as happy, healthy, confident, and popular.

-That means if you drink it you too can be happy, healthy, confident, and popular, right?

-Or you could just get bloated.

-Flattery is another strategy.

You can be as cool as the other kids if you only have the right shoes, or not.

-They also use your insecurities.

So if you don't use the right kind of shampoo you'll be rejected.

-What about those body spray commercials that show the awkward looking teenager made instantly attractive to the opposite sex?

That's flattery.

-Hey Zach, what's going on?

-Hi.

How are you?

-You smell great.

-Advertising is a tool.

And as soon as you can figure out how you're being targeted by it you can make more informed decisions.

So don't get sucked in.

-Then you can truly be on your way to becoming happy, healthy, confident, and popular.

-Hey Kaelon, want one?

-I'm feeling targeted, but okay.

-I'm feeling happy, healthy, confident, and popular!

-You deserve the be... -A Squeezya card.

-I work in advertising, and every day we're targeting you.

-B-I-Z K-I-D-S. Biz Kids!

-Advertising is a communication outlet.

People are trying to talk to you about their causes, their products, their brand, their celebrity.

They're all using the same outlets and the same media distribution.

The ultimate goal is to get the right eyes on the product.

That's the ultimate goal.

-The newest swim style.

-Advertising in the old days came to you by way of your TV and your magazines and your newspapers.

Advertising today comes across Twitter, your Facebook, your Friendster, your MySpace, your YouTube, your email accounts, your mobile phone.

It's all digital, it's all technology driven now.

-I think it's awesome.

-We're going to talk about how we're going to launch this product, so we're going to talk about what tools we're going to use.

The way that we sort of decide what strategies to use for different products and different brands is by really understanding the segment.

When I say "segment", I mean, you're a segment.

Whatever age group you're in is a segment.

Whether you're a boy or a girl is a segment.

Whether you're someone who is into sports or into art, you have a huge savvy understanding of technology.

So you have to understand different segmentation culturally, and by doing that you're able to market to them in the ways in which they understand.

If I want to market to my Dad, because he's in his early sixties, I would advertise through Yahoo!

news.

And I would advertise on the TV.

Because he's not going to go on Facebook or Twitter.

But if I was advertising to you, I would go to Facebook and Twitter.

So you have to understand who you're talking to.

Alana needs to figure out what celeb we're going to get attached.

-I think Eva Mendes would be perfect for this.

I think she doesn't have any campaigns right now, I think she's definitely in our demographic, she looks good.

-The reason I would involve a celebrity, and the reason anyone would involve a celebrity, is the billions and billions and billions of impressions.

Advertising is intrinsic to our culture.

We would be a complete failure without it.

-Hey Biz Kids, you're the target audience!

-All right, the ad campaigns for Fizzy Soda and Frank's Peanut Butter Hotdogs look good.

What else do we have, Debbie?

-Well Ron, Bronson and Bronson have a new product they're really excited about.

-What's that?

-Water.

-Um... what?

-Mountain Fresh Water, to be exact.

-Ring, ring, ring.

Hello?

What's that?

People can already get water for free?

I hate to break it to you Debbie, but who in their right mind is going to pay for something they already get from their kitchen faucet?

-Well, the same people who buy a sandwich even though they could make one.

The same people who pay to have their lawns mowed even though they have a lawnmower sitting in their garage.

It's about convenience.

-Debbie's right.

We're an advertising firm.

Selling people stuff they don't need is our job.

Now, if we put water in a fancy can people would be lining up for it.

-How about a bottle?

It's more elegant.

-Bottled water.

Hmm.

I like the sound of that.

-Well I've got to hand it to you Debbie, you've proved me wrong once again.

This bottled water stuff is selling like hotcakes.

-That's great because our client just came out with a new product they'd like us to market.

-What is it this time, bottled air?

-Mountain Fresh Bottled Air.

-Ooh.

-I'm Greg, and I'm willing to bet that a jingle's something you'll never forget.

A jingle is a piece of music written for an advertiser by a musician who specializes in creating musical advertisements.

The purpose of a jingle is to create a musical sound that will get stuck, stuck, stuck in your head, and cause you to have friendly feelings towards the product being advertised.

You can help people to remember and associate better by attaching words and images to musical cues.

(vocalizing "Twinkle Twinkle Little Star") What words do you associate with that series of pitches?

If you thought of "Twinkle Twinkle Little Star" then that proves just by hearing a few musical notes you can remember words associated with them.

The advertiser is going to tell me what their target demographic is, meaning what types of people they're advertising to.

So for this, I was sitting down to write a jingle for Biz Kids.

♪ Biz Kids makin' lots of money ♪ Biz Kids going to be rich some day.

♪ I created a jingle for a much older crowd.

♪ It's pretty simple just save up ♪ Your dollars and dimes someday you'll thank Biz Kids.

♪ Sorry, that's not going to work.

It has to be great.

Music and memory go hand in hand.

What jingle do you remember, Biz Kid?

Savingsman here with a story for you.

About two young spenders named Tommy and S... -These kids think I'm just another cool kid like them.

But I'm actually part of a big marketing campaign.

You know, advertisers are always trying to find ways to reach kids, and that's where I come in.

While posing as a super cool student, what I'm actually doing is advertising things like soda and shoes to these kids.

And with my youthful good looks and my magnetic personality, I got these kids eating out of my hand.

Check this out.

Anybody want a soda?

Cool.

Yummy.

Out of my hand.

What can I say?

I'm the voice of a generation.

Want a soda?

-Who walks the stair without a care, and makes the... -Dollar Parton.

- (from inside locker) Hello?

This is not cool!

-The tactics that advertisers use come in all sizes.

Yoo-hoo!

From the huge signs by the highway that can be read from miles away, to the itty bitty logos on your favorite sports team's jerseys.

-Some are subtle.

Like mood lighting and pleasant fragrances that get you in the mood to buy things as you walk down the aisles of high-end stores.

-And others are relentless.

Like product placements in your favorite TV shows or movies.

-Like, why are they all driving the same kind of car?

And why are they all eating food from the same fast food restaurant?

-♪ Cool Kids Cola!

♪ -And why are the logos always facing us just perfectly?

-Cut!

-And why are the logos always facing us just perfectly?

-Try it again!

-♪ Cool Kids Cola!

♪ -Not even close!

-...♪ Cola!

♪ -And why are the logos always facing us just perfectly?

-Again!

-It's driving me crazy.

-Another tactic is to put high-profit items in grocery stores right at eye level on the shelves.

You want a better deal?

Look up or down.

But do we?

-Look up.

Look down.

Gotcha.

-♪ Cola!♪ -Perfectly.

-Finally!

-♪ ... un for a girl and a bo... ♪ -Latest fashions at Bob's House of Swimwear.

-And now back to Product Placement Theater.

-It appears no knife or gun killed your nephew, since there is no blood on this nice clean floor.

-Oh, well, that's because I just cleaned it with our new Mover vacuum, with supersonic jet suction.

-Huh.

Well, that has made this investigation hard, thirsty work.

-♪ Cool Kids Cola!

♪ -Ah.

-Now listen, I have to get back to work at the Big Brother Insurance Sales company.

Where you can save hundreds on car insurance.

Why do we have to be here?

-Firstly, because the room smells so fresh and clean.

-Oh, well that's because I used Frisky Fresh air freshener for that meadow freshness.

And secondly, because the killer is someone in this very room.

-(gasps) -Luckily I have my Snoid smartphone.

It has a killer app for finding killers.

-You'll never take me alive!

-Sergeant Slapper!

How did you get here so quickly?

-Well, I just arrived in my brand new Luxos 3000 sedan.

Equipped with Bloodhound GPS.

-Well, looks like our work here is done.

Time for a nice frosty mug of Rub-A-Dub Root Beer.

-Well, let me take the suspect down to the holding cell, sponsored by A-One airlines, and then I'll meet you down at the Salty Dog Diner.

-Well hurry up, it's Free Shrimp Fridays.

Let's go!

-Whoo!

-♪ Grab a Slab Soda!

♪ -Last year, one of our students came up with the idea that we should be able to do a wrap for her father's company for their car.

-I'm David.

This is my daughter Sarah, also known as the little marketing genius.

-I came up with the idea to do the car wrap design.

-She said, "Well, Daddy, why can't we design your company car?"

And I couldn't answer the question why she couldn't.

My daughter said, "Why don't we have a contest to see who comes up with the best design?"

-When you wrap a car you create a design, you decide what the front, back, sides, what the entire car's going to look like, and for lack of a better word they shrink wrap your car.

-The concept of us riding down a road with all these odd looking wraps like the car behind me, the Get Spotted van, is just to get more exposure, to get more market shares.

To get noticed.

-People wrap cars because they want to get attention for their businesses.

It's a good wrap if it gets a lot of attention.

-Today, we're going to get the opportunity to design our own car wrap.

-All the students in my school got excited about doing the car wrap design contest, because they all wanted to have a car that they made and designed.

-My son's like, "I want to put a snake on the car."

I'm like, "You know, McKeever, why would you put a snake on the car?"

-The point of this was not about the best picture, the best drawing, the most beautiful piece of artwork.

It was about an idea, a vision.

What were you going to say that was going to make the public remember your creative response to what you wanted them to see?

How are you going to repeat it so that it's stuck in their mind?

-Targeting your audience is very important.

-I'm targeting Duke basketball.

I like to be specific.

-This is for all the sports lovers that love the Boston Red Sox and the Boston Celtics.

-I drew this for people that want world peace.

-The one that got chose, the winner, showed a whole lot of color and it grabbed a lot of attention.

-Wow, that is a cool car!

-And this is our winner, Mary Boyd, first grade, Whose idea was "watch us grow."

-I wish I had it!

-Mary's idea was simple, the colors were bright, it was eye catching, and it shows growth.

-Wow, that's a cool car!

-Good morning!

-The best advertising sticks in your mind.

-Don't leave your pooch in the cold.

Run with the pack.

Buy Poochies dog jackets.

Order today!

-No, I don't need aluminum siding!

Oh, hi there.

I'm Capitalist Peg.

Not another salesperson.

Oh, it's just my assistant Brian.

-Hello.

-Where were you yesterday, Brian?

-I keep seeing on my computer about how I can make money at home, in my spare time, just like the mom down the street.

-Brian!

Don't be a jerk.

Those ads are ridiculous.

-Huh?

-They put those ads on your computer to attract chumps.

-Chimps?

-Making money from home?

-But the Internet says it's possible!

-Don't fall for it, Brian.

Those ads are total scams.

-Advertisers... -♪ Biz Kids!

♪ -Ah!

...are targeting you.

-The decision to buy is always yours.

-It comes down to basic consumer skills.

-Is it the advertising that's making you want a product?

-Ask yourself, what emotion are they trying to appeal to?

-Is this something you need?

-Or just want?

-Did you even want it before you saw the ad?

-Why don't you wait 24 hours, think about it, and see if you still feel the same way?

-If you do need it, fine.

-Then take the time to comparison shop for the best deal.

-Remember, advertising is always going to be there.

-But remember, the decision to buy is always yours.

-♪ Cool Kids Cola!

♪ ♪ Cool Kids Cola is a tasty treat... ♪ -Welcome to Josh's Toys & Games.

I opened my first store when I was 15.

The second store, which is this store right here, I opened at age 16.

And I'm looking this year to open a third store.

We sell a little bit of everything.

I've got stuffed animals, puzzles, novelties.

The way that I have developed my skills at merchandising and business is mostly through trial and error.

I'll do something, see if it works, see what the reaction is, and change it if I want to.

To bring customers in we routinely change the window displays.

During the summer we'll run a summer display.

For Christmas we'll have a Christmas display.

And it's just... it's a seasonality thing.

Occasionally we'll either run a lemonade stand and we'll give out free lemonade and we get comments, because people seem to love our lemonade.

That's a whole lot of fun.

Other times I'll personally do magic tricks outside the front of the store.

Which is cool, it's interactive, and people like magic.

And that's something that I really enjoy doing.

Demonstrating products is a very big part of our business because if somebody sees something that's fun they want to try it, and we can show them how it's used.

Closer to the front of the store are going to be typically higher impulse items.

What that means is when you walk past them they're the items that we want people to see and buy more often.

Either because it's something new and we're trying to get the word out about it, or because it's a higher profit item.

Here at our impulse table we have demos open the customers can play with.

This is a cutting cookie set.

What you can do is take the toppings off the cookies and change up the toppings.

Things closer to the back of the store are going to be lower impulse but higher draw.

They might have heavy marketing or advertising behind them, and so people have to walk past the higher impulse items to get to those other products.

In the store we have a plush section, which is stuffed animals, puppets, things like that.

In order to increase the sales what we tried to do was we separated the puppets... -That's us!

-...from the rest of the plush.

And we also separated the Webkins.

Doing that actually increased both the sales of normal plush, puppets, and Webkins.

So that was one of those times where we had success in moving something.

We try to appeal to happy and fun because that is just the concept behind the store.

It's a toy store, it's a game store, and we're trying to bring back that vision that people need to enjoy life.

Hey Biz Kid!

I'm targeting you.

-And the consumer has been very skilled today in sidestepping the bull.

-He is not being fooled at all so far by the marketing and advertising bull.

-But the bull has a number of ways of coming at him.

-So the consumer's got to be careful.

-Oh!

-He got hit by some targeted advertising.

-And he really fell for it.

-Did he ever.

-Just look at yourselves.

With your logos and your cool gadgets.

You are weak.

You fall for every advertising tactic that the advertisers throw at you.

Well that ends here, today.

I am going to show you an exercise so that you can be good consumers.

Let's go.

-I hate exercise.

-You think this is a party?

Well guess what big boy-- I'm the party pooper, understand?

-(laughing) -Quiet!

Now, advertisers are trying to target you every day.

And they can be subtle, like putting logos on uniforms.

-Ow!

-Quiet!

Or they'll take their new technology and gadgets to movie stars, and then you feel like you need to buy the bad gadget if you want to be like the movie stars.

But these advertisers are trying to play on your emotions.

They're trying to make you feel insecure.

But I'm going to teach you an exercise to control your impulses.

Now, next time you see something you wanted to buy I want you to wait 24 hours before you even think about buying it again.

Do you understand?

All right.

I'm going to show you a live action exercise.

Oh!

look at the pretty bottle.

All of the cool kids are drinking out of these.

If you want to be cool you have to buy one too, otherwise you are stupid.

-I have to get one of those.

-Me, too.

-Did you listen to nothing I said?

Ah!

I told you to wait 24 hours and you two fools couldn't even wait 24 seconds.

Now, drop and give me twenty.

Drop!

-My name's Dan Kruse.

(slowed down audio) Dan Kruse.

Skiing's fun because you can just go anywhere on the mountain and do whatever you want, and like, be creative and have fun.

When I got offered a sponsorship from Dakine, through Scotty Conerly, he was thinking about starting up his own shop, Mt.

Hood 26, and he asked me if I'd like to ride for them.

A lot of times companies use celebrities to endorse their products so kids will buy them.

-Part of my job sort of finding new talent that both our shop and Dakine can join our marketing efforts and build relationships with.

Really all the sort of expectations I have is that he enjoys himself as a kid, he learns that work ethic is important, and he represents the brand, and also he wears our products and tries to promote them as best as possible.

-The way that I really represent the product is just like, I'm always wearing like, Dakine stuff as I'm skiing and just like, on a normal day.

Just like, walking around I'll have like, a Dakine shirt on or something.

Just my ski gear and stuff, like, a lot of people, other people, will want to wear that.

Like, wear the Dakine stuff.

If I like, make a video or something, I'll like, add a Dakine logo in there, just like, to help the company really.

I'm the ad.

You're the target.

-There goes my sponsorship!

-Advertisers will do everything they can to get you to buy their products.

-Which totally makes sense.

You'll do the same thing when you have your own business.

-And when you know how advertising works, you'll be less likely to make impulse buys and unnecessary purchases.

-After all, a Biz Kid always has the power not to buy something.

-Catchy slogan.

-Yeah, did you just make that up?

-No.

I actually saw it on an ad.

Speaking of ads, after a hard days work... -Advertising-- is it right for you?

If you have a strong urge to buy stuff that lasts for more than an hour after taking advertising, tell you doctor.

If you experience fear, excitement, or a sudden drop in self esteem while taking advertising, stop immediately and go to your room.

If your vision becomes blurred, stop looking at advertisments immediately, as this can be a sign of a serious side effect.

If an advertising jingle gets stuck in your head, call your doctor.

Do not sing the jingle to your doctor.

If your doctor is advertising, use extreme caution.

If you notice a sudden drop in the amount of money in your wallet, stop taking advertisments.

Brain swelling that lasts for more than four hours Could be a sign of too much advertising.

Talk to your doctor and see if advertising is... -Are you a kid that runs a successful business?

-If so, then go to BizKids.com.

-We want to hear all about it.

Like, are you hiring?

-Wait, are you looking for a job?

-No, just go to BizKids.com and you could be on the show.

-That's BizKids.com.

What?

-Nothing.

-Production funding and educational outreach for Biz Kids is provided by a coalition of America's credit unions, where people are worth more than money.

A complete list of individual credit union funders Is available at wxxi.org.

-Every day America's credit unions help members with their financial needs, and with programs like Invest in America.

It's only fitting that credit unions support Biz Kids, because financial education is what we do.

Learn more at lovemycreditunion.org.