PBS.ORG LAUNCHES VIDEO SEARCH CAPABILITIES
Search Identifies Keywords within Transcripts of 7,000 Free Videos
Arlington, VA, May 3, 2011 – PBS announced today that it has launched a new feature allowing users to search transcriptions from PBS.org’s 7,000 free videos, as well as text and other data. PBS.org users will now be able to sort, navigate and share search results using a complete set of filters, including program title, producer, local PBS station, airdate and content format from its award-winning programs such as Nova, Frontline, American Experience, PBS Newshour and more. The new feature is powered by RAMP’s MediaCloudTM technology which helps to manage rich metadata.
“PBS.org continues to experiment and enhance the user experience with over 2,000 hours of streaming video, new content verticals and themed channels, and a suite of features to help fans share and engage. The new search feature adds the unique ability to find and share resources, down to the exact second, within any program,” said Jason Seiken, SVP, PBS Interactive and Product Development.
In the coming months, PBS.org will also deliver thousands of universal topic pages and allow users to track and stay up-to-date on key issues of interest. All topic pages will aggregate all formats of content (video, audio, text, images) on a given subject and include comprehensive social networking features, encouraging users to share and discover PBS content across Twitter, Facebook, RSS and more.
“Publishing in the digital age continues to present new challenges and opportunities,” said Tom Wilde, RAMP CEO. “RAMP’s solutions are built specifically to address the needs of major media organizations, and we are thrilled to have been selected by PBS to maximize the value of all of their unique content.”
PBS, with its nearly 360 member stations, offers all Americans — from every walk of life — the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches 124 million people through television and 20 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBSPressroom on Twitter.
RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. MediaCloudTM is software-as-a-service that ingests and indexes audio, video, text and image content for its customers and provides solutions that deliver improved content discovery, user engagement and monetization of premium content. For more information. visit: www.RAMP.com.
Stephanie Aaronson, PBS
Denise Williamson, RAMP