Press Release

                                 

(A farmstead near Boise City, Oklahoma, 1935. Credit: Associated Press)

PBS to Debut First 50 Minutes of Ken Burns’s THE DUST BOWL
on Free PBS Apps for iPad and iPhone, Beginning Monday November 12

ARLINGTON, VA – November 12, 2012 – PBS announced today the release of an exclusive 50-minute preview of THE DUST BOWL, the much-anticipated film by Ken Burns, will premiere on the free PBS for iPad and PBS App for the iPhone and iPod touch beginning Monday, November 12, 2012. The film will air nationally on Sunday-Monday, November 18- 19, 2012, 8:00-10:00 p.m. ET on PBS (check local listings).

THE DUST BOWL chronicles the environmental catastrophe that, throughout the 1930s, destroyed the farmlands of the Great Plains, turned prairies into deserts and unleashed a pattern of massive, deadly dust storms that for many seemed to herald the end of the world. It was the worst manmade ecological disaster in American history.

“The Dust Bowl was a heartbreaking tragedy in the enormous scale of human suffering it caused. But perhaps the biggest tragedy is that it was preventable,” said Burns. “This was an ecosystem — a grassland — that had evolved over millions of years to adjust to the droughts, high winds and violent weather extremes so common to that part of the country. In the space of a few decades at the start of the 20th century, that grassland was uprooted in the middle of a frenzied wheat boom. When a drought returned, all that exposed soil took to the skies, and people worried that the breadbasket of the nation would become the next Sahara desert. If we show the same neglect to the limits of nature now as we did then, it is entirely possible that this could happen again.”

“PBS' strategy of debuting high-profile shows on our iPad and iPhone apps before television broadcast has proven to be something users really enjoy," said Jason Seiken, Senior Vice President, Interactive, Product Development & Innovation. "Of the more than 150 million videos viewed across all of PBS' web and mobile platforms this September, more than half were viewed on a mobile platform. This early premiere of the first episode of THE DUST BOWL is part of our ongoing mission to provide outstanding content wherever consumers wish to experience it.”

In addition to the preview prior to the national broadcast, Burns will participate in a virtual town hall at 2:00 p.m. on Wednesday, November 15, 2012. The national YouTube event, live from WNET’s Lincoln Center studio in New York City, includes Paula Zahn and will be streamed at youtube.com/pbs.

Panelists will discuss current drought conditions, as well as the importance of environmental awareness and the effects humans have on the natural world. Join the conversation at youtube.com/pbs. Submit questions at youtube.com/pbs or #DustBowlPBS.

THE DUST BOWL will be available on DVD and Blu-ray from PBS Distribution: ShopPBS.org; 800-PLAY-PBS, 24 hours a day, 7 days a week.

Funding is provided by Bank of America, Corporation for Public Broadcasting, The Arthur Vining Davis Foundations, Public Broadcasting Service, National Endowment for the Humanities, The Rockefeller Foundation, Wallace Genetic Foundation and members of The Better Angels Society, including the Dana A. Hamel Family Charitable Trust and Robert and Beverly Grappone.

THE DUST BOWL is a production of Florentine Films and WETA, Washington, DC. Director: Ken Burns; writer: Dayton Duncan; producers: Dayton Duncan, Ken Burns and Julie Dunfey; editors: Craig Mellish and Ryan Gifford; cinematography: Buddy Squires; voices: Patricia Clarkson, Kevin Conway, Amy Madigan and Carolyn McCormick; narrator: Peter Coyote.

The PBS App is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.

About PBS
PBS, with its nearly 360 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 123 million people through television and more than 21 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

– PBS –

CONTACT:  

Dave Donovan, DKC Public Relations, 212-685-4300, dave_donovan@dkcnews.com
Brian Moriarty, DKC Public Relations, 212-685-4300, brian_moriarty@dkcnews.com
Carrie Johnson, PBS Communications, 703-739-5129, cjohnson@pbs.org

For images and additional up-to-date information on this and other PBS programs, visit PBS PressRoom at pbs.org/pressroom.

                                 
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