Press Release

                                 

PBS “EXPLORATION WEDNESDAYS” TAKE VIEWERS ON
JOURNEYS OF DISCOVERY

 
–    New Season of the Popular PBS Science Line-Up Offers Smart Television With
NATURE, NOVA, and NOVA scienceNOW Featuring New Host David Pogue –


ARLINGTON, VA; October 1, 2012 – PBS launches a new season of “Exploration Wednesdays,” the smart and popular science and nature-based programming block that returns October 10 with episodes of NATURE at 8 p.m. ET, NOVA at 9 p.m. ET and the magazine series NOVA scienceNOW, with new host David Pogue, at 10 p.m. ET (check local listings). 

“Exploration Wednesdays” began in early 2011, when NATURE and NOVA moved to Wednesday nights — becoming an almost-instant ratings success and a magnet for more viewers, who stayed engaged throughout the night. NATURE improved viewership for the Wednesday 8 p.m. slot by five percent in nearly all demographics, with its appeal to Hispanic-led households jumping 15 percent. NOVA boosted the 9 p.m. slot by 17 percent, improving its numbers in all audience groups. A third science program was added to the mix at 10 p.m. last fall, increasing viewership in that time period by 17 percent as well. When NOVA scienceNOW joined the lineup this past spring, “Exploration Wednesdays” became the theme of the night.

“We’ve worked hard to build Wednesday nights on PBS as the best place to turn for consistently great science and nature programs,” said John F. Wilson, Senior Vice President & Chief TV Programming Executive. “The can’t-miss combination of new NATURE, NOVA, and NOVA scienceNOW episodes will help build on the success of the block that has proven to be a destination for viewers.”

The new season of “Exploration Wednesdays” includes four new episodes of NATURE, five new episodes of NOVA and six new NOVA scienceNOW episodes over seven consecutive weeks.  An outline of the schedule follows.

October 10, 2012

October 17, 2012

October 24, 2012

October 31, 2012

November 7, 2012

  • NATURE “Animal Odd Couples” – Investigate unlikely cross-species relationships and learn what they suggest about animal emotions. 
  • NOVA “Mystery of Easter Island” – See a fresh investigation of Easter Island, a remote speck of land that has mystified the world for centuries. 
  • NOVA scienceNOW “What Are Animals Thinking?” – Join David Pogue as he meets animals that challenge notions of what makes “us” different from “them.” 

November 14, 2012

  • NATURE “An Original DUCKumentary” – See how much you don’t know about ducks — familiar, yet phenomenal, creatures.
  • NOVA “Ultimate Mars Challenge” – Witness the exhilarating moments of Curiosity’s Mars landing — and the spectacular discoveries afterward.
  • NOVA scienceNOW “What Will the Future Be Like?” – Hear David Pogue’s predictions about which technologies will transform life for you — and your grandkids.

November 21, 2012

  • NATURE “My Life as a Turkey” [repeat] – Witness the experience of writer Joe Hutto (portrayed by Jeff Palmer) as he raises a family of turkey chicks.
  • NOVA “Ancient Computer” – Follow the ingenious sleuthing that decoded a 2,000-year-old Greek computer.
  • NOVA scienceNOW “Can I Eat That?” [repeat] – Uncover the complicated truth behind our sense of taste.

For more information on “Exploration Wednesdays” programming including NATURE, NOVA and NOVA scienceNOW, visit http://www.pbs.org/wnet/nature/, http://www.pbs.org/wgbh/nova/, and http://www.pbs.org/wgbh/nova/sciencenow/and follow
@PBSNature, @novapbs, and @novascinow on Twitter.

CREDITS
NATURE: A production of THIRTEEN in association with WNET, the parent company of THIRTEEN and WLIW21, New York’s public television stations and operator of NJTV. Executive producer is Fred Kaufman.

NOVA: A production of the WGBH Science Unit. Senior executive producer is Paula S. Apsell.

NOVA scienceNOW: A production of the WGBH Science Unit. Senior executive producer is Paula S. Apsell.

About PBS
PBS
, with its nearly 360 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 123 million people through television and more than 21 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on TwitterFacebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.


– PBS –


MEDIA CONTACTS
Jenny Brod / Lena Auerbuch, Goodman Media International, 212-576-2700, PBSProgramming@goodmanmedia.com

Carrie Johnson, PBS, 703-739-5129, cjohnson@pbs.org

For images and additional up-to-date information on this and other PBS programs, visit PBS PressRoom at pbs.org/pressroom.

                                 
  1. Support for pbs.org provided by: