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In this excerpt, showing scenes from the TV ads for "Jaws" (1975) and its sequel, "Jaws 2" (1978), MGM marketing executive Bob Levin and Mandalay Pictures chairman Peter Guber explain how "Jaws" -- with its wide release and its primetime TV ad campaign -- changed the way movies are marketed and distributed.

In this excerpt, showing scenes from "One Flew Over the Cuckoo's Nest" (1975) and "Bonnie and Clyde" (1967), actor Michael Douglas (the producer of "Cuckoo's Nest") and critic Elvis Mitchell explain that in the days before the opening-weekend box-office race, quirky movies had time to find an audience by word of mouth.

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