AVOID BUZZWORDS
From a training manual used by tour guides at Sea World in Orlando, Florida. Excerpts from the document appeared in the November 24, 1991 issue of Florida, the Sunday magazine of the Orlando Sentinel.



excerpt

Certain words and phrases have negative connotations. At Sea World, we call these "buzzwords." Avoid buzzwords and use more positive words--you'll give guests a better overall impression.

Buzzword Alternative

sick - ill

hurt - injured

captured - acquired

cage - enclosure

tank - aquarium

captivity - controlled environment

wild - natural environment

tricks - behavior

sex - courtship behavior

Other words to avoid:

dead, die - If people ask you about a particular animal that you know has passed away, please say "I don't know."

kill - This word sounds very negative. Say "eat" or "prey upon."

play, talk, enjoy - Anthropomorphic, they give human traits to animals

evolve - Because evolution is a controversial theory, use the word "adapt."




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