Enhanced TV Series Allows Content Insertions By Select Local Public Television Stations
ALEXANDRIA, VA - October 1, 2001 - Chyron Corporation, a leading provider of high-end broadcast technology, and the Public Broadcasting Service (PBS) are working together to enhance 13 episodes of LIFE 360, a new genre of programming featuring some of America's most talented storytellers, that will premiere on PBS beginning Friday, October 5 at 9 p.m. (check local listings.)
Chyron has developed a suite of interactive television tools for the professional broadcast environment. Using Chyron's Lyric iTV toolset to create the enhanced content for LIFE 360, PBS has been able to offer member stations and participating companies a powerful collaborative tool for cross platform iTV publishing.
To create the LIFE 360 interactive content, PBS initiated an unprecedented co-production partnership between PBS, Oregon Public Broadcasting (OPB) and ABC News Nightline. The LIFE 360 interactive content also brings together a major collaboration between PBS, eight local public television stations, Microsoft TV, Sony Electronics Inc., DirecTV, Chyron, Triveni Digital, Wavexpress, RespondTV and Zenith Electronics Corporation.
Enhanced LIFE 360 offers PBS another opportunity to showcase its vision for digital television. Using tested local insertion technologies and models, eight public television stations will build community-related content around each episode of the national program by creating locally relevant interactivity customized to each market. Participating stations include KRMA (Denver), WGBH (Boston), WNET (NY), KQED (San Francisco), WMVS (Milwaukee), KETC (St. Louis), OPB (Portland), and NJN (New Jersey).
The first original series produced for PBS as part of the reinvention of the PBS primetime schedule, LIFE 360 is hosted by the Emmy-winning ABC News Nightline correspondent Michel Martin. Each 60-minute program in this innovative 13-part series explores an intriguing theme through a dynamic mix of segments that draw on the storytelling craft of the best and brightest independent filmmakers, writers, comedians, musicians, performance artists, and journalists commenting on life today.
Using sophisticated content coding techniques and server database architecture, PBS shall develop the content for exceptional performance on six ATVEF-compliant platforms, including WebTV Plus receivers with MSN TV service, AOLTV, UltimateTV (DBS), Sony Interactive Digital Cable Receiver (Cable), Microsoft TV (Cable, Satellite, Terrestrial), and Zenith (Terrestrial DTV) and Wavexpress (Terrestrial DTV).
"PBS and our participating stations are pulling together a most unique interactive television experience across all ATVEF-compliant receivers," said Deron Triff, senior director, PBS Interactive Television. "We believe that our enhanced LIFE 360 concepts, designs, and technology will demonstrate true innovation that differentiates public television by our use of digital television to inspire local viewer participation and contribution during and after the broadcast."
"With LIFE 360, PBS has broken new ground in standards-based enhanced television, supporting the widest range of platforms to date, with both national and local content," says Bill Hendler, vice president of Chyron's Interactive Division. "We are pleased that PBS has selected Chyron's Lyric iTV authoring package to create and maintain the LIFE 360 enhancements. We applaud PBS's efforts to bring interactive television programming to this exciting new level."
More about LIFE 360
LIFE 360 is designed to be timely as well as reflective. The partnership between OPB and Nightline brings to the series a seasoned team of television professionals accustomed to examining the nuances of contemporary culture. The show's news roots assure that each week's material will be fresh and current. PBS and the Corporation for Public Broadcasting (CPB) joined together to create this ambitious blend of performance, documentary and commentary to offer exciting opportunities for independent filmmakers across America and to bring new voices to television.
LIFE 360 is funded by PBS and CPB. It is a joint production of Oregon Public Broadcasting and ABC News Nightline. Executive Producer: Janet Tobias; Co-executives in charge of production: Tom Bettag and John Lindsay; Senior producer: Dan Morris.
A companion Web site for LIFE 360 launched on PBS.org Sept. 27. The site offers interactive explorations of each week's theme artfully presented through interactive stories, photo galleries, insightful passages, whimsical games and more. Extending the themes of the programs into their own communities, public television stations will add customized information of local interest for their viewers.
Lyric is a television oriented text, animation, and graphics authoring tool. Developed as an on-line and off-line front end for Chyron's next generation Duet hardware, Lyric's rich set of features have been widely employed to broadcast many high profile events. Lyric is resolution independent and is able to import and export most graphic formats, including those particular to television production.
Serving the television industry for three decades, Chyron Corporation (OTC BB: CYRO) has established itself as a leading innovator in the development of television graphics and distribution systems, including products to meet the demands of digital and interactive television. Chyron provides a broad range of leading-edge hardware and software products, including graphics platforms, paint and animation systems, character generators, signal distribution systems, master control switchers, broadcast automation and media management. For more information about Chyron products and services, please visit the company website at www.chyron.com.
About ExtendMedia Inc.
ExtendMedia is an award-winning production company focused on creating interactive content for the Internet, television and wireless convergence market. With one of the most extensive teams of producers and designers in the world, ExtendMedia pushes the limits of entertainment to create next generation interactive programming experiences. By collaborating with clients, ExtendMedia manages the integration and delivery of interactive content, extends their clients' brands to a wider audience, and creates new business models and e-commerce revenue streams. Its market-leading, high-profile partners and investors include Creative Artists Agency, BCE and Alliance Atlantis, to name a few. Entertainment, broadcast, cable and telecommunications clients like HBO, Rainbow Media, New Line Cinema, Eyemark Entertainment, Discovery Health and Cablevision depend on ExtendMedia for their emerging interactive needs. Founded in 1991 by Chief Executive Officer, Keith Kocho, ExtendMedia is headquartered in Toronto, Canada. For more information, visit www.extend.com.
PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise owned and operated by the nation's 346 public television stations. Serving nearly 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media. More information about PBS is available at PBS.org.
# # #