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PBS Hires Adaora Udoji as Vice President, Programming & Operations
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ARLINGTON, VA; November 3, 2021— Today, PBS announced that Adaora Udoji will join its General Audience Programming team as Vice President of Programming & Operations. She will begin the role on November 15 and will report directly to PBS Chief Programming Executive Sylvia Bugg. 

A seasoned media professional with a deep background in digital, journalism and filmmaking, Udoji brings a wealth of knowledge to the role and will lead aspects of business strategy, programming operations, production management and content strategy around news, public affairs and independent films. 

As VP of Programming & Operations, Udoji will work with the General Audience Programming team to evolve PBS’s content strategy to extend reach, optimize investments across multiple platforms, and further enable PBS and member stations to compete in an increasingly crowded media environment.  

"I am thrilled to welcome Adaora to the PBS team. Her expertise in emerging technologies, paired with her award-winning reporting and filmmaking experience, makes her particularly qualified to help guide our General Audience programming strategy. With her guidance, we will continue to build on PBS’s mission to develop and distribute content that meets the needs of audiences from diverse backgrounds,” said Bugg. 

Most recently, Udoji led a corporate innovation and venture program team at RLab, which focused on emerging technologies such as virtual reality, augmented reality, artificial intelligence and related emerging technologies. Previously, she ran the media-tech startup News Deeply and worked in venture capital. 

Udoji’s roots in journalism are deep, having covered some of the most impactful moments in modern history—from the Iraq War to Hurricane Katrina—for outlets such as ABC News and CNN. She previously served as the co-host of New York Public Radio and PRI’s “The Takeaway,”and has produced several award-winning immersive experiences, short films and documentaries including “Girl Talk” and “Yemi’s Wedding,” among others, which premiered at the Sundance Film Festival, the Tribeca Film Festival and across Google Platforms. 

Udoji’s reporting has been recognized by the National Academy of Television Arts and Sciences and the Alfred I. duPont–Columbia University Awards. She also contributed to a National Press Award, Peabody Award and was listed among the top 25 Most Influential African Americans by Essence magazine. 

"PBS is an iconic institution that plays a critical role in American life. I am deeply honored to accept this role, and I am beyond excited to work with the extraordinary team at PBS to advance the mission of public television,said Udoji. 

She is an adjunct professor at NYU’s Interactive Telecommunications Program at the Tisch School of the Arts, and serves on the board of Sundance Institute’s IDP, Artizen Board of Directors, the Broadway Accelerator and the New Museum Board of Advisors. She previously advised the Knight Foundation Journalism 360 Challenge, SXSW Pitch program, and sat on the Guggenheim Museum Global Innovation Advisory Board and Montclair Film Festival Board. 

Udoji holds a Bachelor of Literature, Science and Art from the University of Michigan and a Juris Doctor from UCLA School of Law. 

About PBS 

PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirm that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on Twitter

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