ARLINGTON, VA; November 3, 2021— PBS announced today that Lori Brittain has been promoted to serve as Vice President of LearningMedia. In this role, Brittain will lead PBS’s education strategy and expand the reach of public media content through the PBS LearningMedia platform.
Now in its 10th year, PBS LearningMedia served as a critically important resource during the COVID-19 pandemic, offering tens of thousands of contextualized learning resources aligned to state and national standards at a time when students and educators needed them most. Currently, this free, easily accessible service receives 1.5 million unique visitors each month.
As the VP of LearningMedia, Brittain will manage the development of innovative content, products and services for educators and students that build on PBS’s reputation as a trusted educational brand. She will also lead efforts to extend the platform’s impact and reach by collaborating with educator communities, member stations and national partners to support students, teachers, and parents across the country.
Brittain has served as the interim head of education since September and will take on the responsibility full-time beginning today. She will report directly to PBS Chief Programming Executive Sylvia Bugg.
“PBS LearningMedia plays an important role in PBS’s mission to inspire and educate audiences of all ages. Under Lori’s leadership, PBS LearningMedia will continue support educators, parents, and students with classroom-ready PBS resources aligned to curriculum standards,” said Bugg.
Prior to taking this role, Brittain served as Senior Director of Business Operations for PBS Children’s Media & Entertainment, where she directed operational aspects of PBS LearningMedia including strategic planning and implementation, management of revenue generating activities, process management, financials, analytics, and special projects. She has also held previous titles including Director of Grants Management and Senior Grants Manager for PBS Interactive. Brittain began her career at the National Crime Prevention Council, where she directed programming for violence prevention and law-related education programs for school-age youth.
"I am honored to lead the talented PBS LearningMedia team and partner with GBH and public media stations across the system to expand the reach and impact of PBS content," said Brittain. "As a proud mother, and also as the daughter of a public-school teacher, I am passionate about supporting both teachers and students. I am especially excited to drive quality, equity-centered teaching and learning through our exceptional public media offerings."
Brittain currently serves on the Advisory Council for Go, Grow, Be, an organization committed to supporting individuals with specialized needs by connecting them to high-quality service providers. She holds a Bachelor of Science degree from George Washington University.
About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirm that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on Twitter.
– PBS –
CONTACT:
PBS, PR@pbs.org