ARLINGTON, VA; JULY 19, 2021—PBS today announced the hiring of Stacey Libbrecht as Vice President of Creative Services. In this role, Libbrecht will provide the creative leadership and direction necessary to deliver compelling, effective multiplatform campaigns for PBS’s General Audience programming. She will begin her post on July 19 and will report directly to PBS Chief Digital & Marketing Officer Ira Rubenstein.
Libbrecht began her career at PBS as an intern and quickly rose the ranks to serve as a Senior Writer, Producer within the PBS Creative team. Following PBS, Libbrecht worked in various creative and production capacities at STARZ, with the most recent title of Senior Vice President, Creative Services.
Throughout her career, Libbrecht has led a wide range of creative campaign planning and promotional initiatives including the launch of STARZ original series’, STARZ and STARZPLAY app. She also oversaw branding and creative for the company including creative work around the OTT platforms.
"We are proud to welcome Stacey back to PBS. Throughout her impressive career, Stacey has worked both creatively and strategically to advance content and branding across the various platforms. Her leadership and industry insights will prove invaluable as PBS expands its presence and further embraces the ever-changing media landscape,” said Rubenstein.
"The programming and the people at PBS are what drew me back to the company. I’m excited to rejoin a team that is doing great creative work supporting and elevating the PBS brand and programs,” said Libbrecht.
Libbrecht received a BA in Mass Communication from Auburn University and is graduate of the University of Denver Daniels College of Business Executive Leadership Program.
About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on Twitter.
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CONTACT:
Eleanor Hawkins, emhawkins@pbs.org