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Sylvia Bugg

Chief Programming Executive and General Manager, General Audience Programming


Before becoming Chief Programming Executive and General Manager of General Audience Programming, Bugg served as Vice President of General Audience Programming, where she oversaw the PBS editorial team and led the strategy across all genres, including news, public affairs, documentaries, history, science, natural history and arts programs.

Prior to joining PBS, Bugg served as Vice President of Diversity and TV Content at the Corporation for Public Broadcasting (CPB). In this role, she provided strategic leadership and was responsible for CPB’s efforts to advance diversity across public media through the collaboration and support of content creators, distributors and partnering organizations.

Bugg also previously worked at PBS as Director of General Audience Programming, where she led efforts to develop a portfolio of drama, performance and cultural programs. She also held several programming roles in history and public affairs at PBS. Prior to joining PBS, Bugg spent 12 years in programming, production and operations for several Discovery Communications networks.

Bugg holds an MBA from the Robert H. Smith School of Business at the University of Maryland, an MA in Journalism from American University and a BA in Communications from Old Dominion University. She is a member of the National Association for Multi-Ethnicity in Communications and Women In Film and Video. Through the T. Howard Foundation, she also mentors diverse and underrepresented college students and young professionals interested in media.

Bill Gardner

Vice President, Programming & Development


As Vice President, Programming & Development Bill Gardner oversees content strategy, development and production for the PBS Primetime schedule in the genres of history, culture, natural history and science. He works closely with flagship PBS strands such as Nature, NOVA and American Experience as well as managing a large portfolio of independent projects.

During his time at PBS, projects Gardner shepherded have won three Emmy Awards, two Peabody Awards, a Dupont-Columbia Award, an Imagen Award, an NAACP Image Award and numerous Jackson Hole Wildlife Film Festival and Wildscreen Awards. International co-productions he has developed or commissioned have also earned several BAFTA and Grierson Awards.

Bill is particularly focused on collaborating with producers and distribution partners to reach younger and more diverse audiences and expand content reach across distribution platforms. Recent projects include natural history specials such as Earth A New Wild and Your Inner Fish; landmark cultural and history series Native America; The African Americans: Many Rivers to Cross; Africa’s Great Civilizations; Black America since MLK: And Still I Rise; Latino Americans and Soundbreaking: Stories from the Cutting Edge of Recorded Music. He also oversees or developed formatted ongoing series such as Finding Your Roots and No Passport Required with Chef Marcus Samuelsson, in addition to helping bring The Great British Baking Show to PBS.

Bill also oversees the PBS-BBC co-production partnership, with successful multi-platform focused output such as Big Blue Live, Wild Alaska Live, Earth’s Natural Wonders and Spy in the Wild in the Science and Natural History genres, and Basquiat: Rage to Riches in the Arts & Culture space. He also developed and oversaw Civilizations, a marquee reboot of the 1969 classic BBC series on the history of art and The Great American Read, the first ever major television and multiplatform campaign to identify America’s best loved novel.

Before joining PBS in 2012 Gardner was Executive Producer at Discovery Studios, where he oversaw and developed national productions in the documentary, reality, lifestyle and CGI genres for multiple networks with partners such as the NFLPA, and the Department of Defense. Prior to that he spent over a decade in the independent production world, working as director, producer, writer and show runner on projects for multiple networks both in the US and globally, including National Geographic, CNN, Discovery and The History Channel. He has produced programs in over 30 countries, including spending 2 months embedded with US Special Forces investigating the looting of Baghdad’s Iraq museum in 2003. During this time he was also the first Westerner allowed to film inside the holy Shi’i shrines of Abbas and Hussein in Karbala.

Bill holds a Masters Degree in cultural anthropology, has taught university programs in Arkansas and Marrakech, Morocco and is on the board of the Jackson Hole Wildlife Film Festival.