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PBS KIDS Commitment to Diversity, Equity, and Inclusion

PBS KIDS strives to reflect the diversity of its audience across television and digital platforms. All children across America between the ages of 2 and 8 should see themselves represented on PBS KIDS, through characters and stories that celebrate and give voice to a broad variety of lived experiences.  This begins by recognizing differences in children’s starting points, contexts, and histories – and by recognizing that the work of accurately reflecting a diverse audience on-screen requires a commitment to embracing diversity and inclusion behind the camera, as well. 

PBS KIDS values:

  • Content that honors a diversity of cultural values, norms, and points of view.
  • Authentic characters and developmentally appropriate stories, crafted and told by members of those communities represented in the content.
  • Content that identifies purposeful ways to support children from historically marginalized groups (including but not limited to children with disabilities, children from racially and ethnically diverse groups, and children living in poverty) that helps them develop a positive sense of self.
  • Productions that are led by, strive to hire and retain, and include diverse staff, including Black, Indigenous and People of Color (BIPOC), LGBTQ+ people, and people with disabilities, as contributors at all levels of production.  PBS KIDS believes that diverse, inclusive productions – particularly those with diverse leadership and decision-makers – help guard against the perpetuation of harmful stereotypes and results in content that is richer, more authentic, and that better serves children and the public as a whole.


PBS KIDS requests producers to provide a DEI plan detailing how their project(s) will support these values – within the content itself, and behind the scenes.