GUIDELINES FOR ON-AIR ANNOUNCEMENTS PROMOTING PROGRAM-RELATED GOODS AND SERVICES
Announcements promoting the sale or availability of program-related goods and services* on PBS programs** must conform with the following rules. Programs accepted by PBS for national distribution with announcements that do not conform with these rules will be returned to the producer for editing if time permits or will be edited by PBS at the producer's expense.

Rule 1: PBS Review

Rule 2: Advance Information

Rule 3: Type of Materials

Rule 4: Programming Considerations, including:
- Children's Programming
- Programming Involving Issues of Public Importance
- Underwriter's Interest

Rule 5: Content, including:
- Overall Tone and Appearance
- Audio Treatment
- Video Treatment
- Voiceover Copy
- Telephone Numbers and Addresses
- Credit Cards
- Host Selling

Rule 6: Length of Announcements

Rule 7: Number of Items

Rule 8: Financial Considerations, including:
- Price
- Revenue Share
- Distribution of Revenue
- Reporting on Revenue Distributions
- Identity of Offerors

Rule 9: Operational Issues, including:
- Editing
- Placement on Programs
- Placement on Program Promos
- Program Length
- Subsequent Releases

Rule 10: Fulfillment

Rule 11: Names

On-air announcements promoting the sale or availability of program-related goods and services (generally referred to herein as "offers") must conform with the following rules. Programs accepted by PBS for national distribution with announcements that do not conform with these rules will be returned to the producer for editing if time permits or will be edited by PBS at the producer's expense.