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PBS TO LAUNCH BLOG EXAMINING HOW NEW FORMS OF MEDIA ARE TRANSFORMING OUR LIVES
Coming January 18 at www.pbs.org/mediashift
PBS Press Tour, Pasadena, CA, January 14, 2006 – PBS this week unveils a new blog
called MediaShift, which will explore how new forms of digital media are dramatically
changing American society and culture. MediaShift debuts January 18 at
Hosted by industry expert and longtime new media commentator Mark Glaser, MediaShift
will offer a continuing look at how digital media such as blogs, RSS, podcasts,
citizen journalism, wikis, news aggregators and video repositories are altering the
way we live, play and work. The site will provide a window into this world for the
average user while offering enough details to satisfy the more technically savvy,
and will offer ongoing opportunities for active public participation and feedback.
Glaser is a longtime print and online journalist who has written columns about
the Internet and technology for the Los Angeles Times, CNET and HotWired, and
has written features for the New York Times, Conde Nast Traveler, Entertainment
Weekly, the San Jose Mercury News, and many other publications. His writing includes
columns on hip-hop, reviews of video games, travel stories, and humor columns
poking fun at the titans of technology. Most recently, he wrote a weekly column
for USC Annenberg School for Communication's Online Journalism Review, and he
currently writes the OPA Intelligence Report email newsletter for the Online Publishers
"I'm thrilled to be working with pbs.org, one of the most trusted names in media,
to cover the topical subject of how technology and the Net are transforming the media,"
said Glaser. "After writing about blogs and new media as an observer for so many years,
I'm finally walking my talk by writing a blog, and actually practicing what I've preached
for so long. I'm looking forward to writing about new forms of journalism and media
while also submerging myself in this world even more — and letting my audience
participate in new ways."
Cindy Johanson, senior vice president, PBS Interactive Learning, said, "MediaShift
promises to be a fascinating blog, and is a natural and exciting addition to pbs.org.
This site helps us deliver on the promise of public service media in an Internet age:
by featuring a strong independent talent like Mark Glaser, we continue PBS' passionate
commitment to showcasing the work of independent producers. By providing a dynamic
forum for discussion of the tremendous changes occurring daily in how people make,
and get, media, we build on PBS' long history of stimulating discussion around
issues of the day."
In-depth blog posts will include rotating features such as: Q&A's with industry
leaders, commentaries and substantive reporting on recent developments.
"The blog will be a lively read, entertaining and enthusiastic about new
developments in the media landscape — with a healthy dose of skepticism reserved
for overly hyped initiatives with little substance," said Glaser.
Each week, a different contention or question will be posed to MediaShift's readers,
who will be invited to add their views or share relevant information.
One example might be: "Do you trust Google News to be fair and accurate?"
The question would also be posed to people with a vested interest in and/or
particular knowledge of the subject, including people at news outlets, analysts
and executives, and news consumers.
Top 5 Chart
This chart will list top companies, people and ideas that are gaining
momentum or buzz in the new media world, including new initiatives or
MediaShift Reading List
A running list of the best media-related books, blogs, sites and research
reports, updated regularly.
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