rollover: the hidden history of the suv
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This excerpt from "Rollover: The Hidden History of the SUV" examines the development of the Ford Explorer and the decision by Ford's management to proceed on schedule with the Explorer's rollout in March 1990, despite the prototype's failure of a stability test, showing that it had the same rollover problems as its predecessor, the Bronco II. The excerpt features former NHTSA administrators Jerry Curry (who served in the first Bush administration) and Joan Claybrook (who served under President Jimmy Carter), Ford marketing consultant Martin Goldfarb, Ford Explorer project manager Roger Simpson, New York Times reporter Keith Bradsher, and plaintiff attorney Tab Turner.

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