1. Can campaign hold down other spending to allow it to spend additional $17
mil ($120 mil total) on ads?
a. with no primary fight, why not?
b. travel more on official business
2. Can we raise an additional $33 mil for DNC
a. In addition to about $20 mil we have to raise for them already to meet
b. total to raise for DNC=$50 mil
c. less about $5-$10 mil through better direct mail targeting using Penn's data
d. equals net of about $40-$45 mil to raise
e. almost all soft money (enough mail to cover hard proportion)
f. If we could raise $20-$24 million in six months at $1000 caps, why can't
we raise $45 mil in 12 months with no cap??
3. Can we stop DNC from spending the money on things other than our ads?