Washington's Other Scandal | frontline online
navigation, see below Dick Morris Memo

dick morris memo
September 7, 1995

DICK MORRIS MEMO

Key Questions


1. Can campaign hold down other spending to allow it to spend additional $17 mil ($120 mil total) on ads?

a. with no primary fight, why not?
b. travel more on official business

2. Can we raise an additional $33 mil for DNC

a. In addition to about $20 mil we have to raise for them already to meet their budget
b. total to raise for DNC=$50 mil
c. less about $5-$10 mil through better direct mail targeting using Penn's data
d. equals net of about $40-$45 mil to raise
e. almost all soft money (enough mail to cover hard proportion)
f. If we could raise $20-$24 million in six months at $1000 caps, why can't we raise $45 mil in 12 months with no cap??

3. Can we stop DNC from spending the money on things other than our ads?

home . checking out the candidates . the money machine . advocacy ads . interviews
discussion . readings . faqs . synopsis . press reaction . tapes & transcripts
frontline online . pbs online

web site copyright 1995-2014 WGBH educational foundation

SUPPORT PROVIDED BY

NEXT ON FRONTLINE

Solitary NationApril 22nd

FRONTLINE on

ShopPBS