ARLINGTON, VA; June 11, 2020— PBS today announced the promotion of Jeremy Teres to Vice President, Business Development. He will report to Ira Rubenstein, PBS Chief Digital and Marketing Officer.
In this position, Jeremy will play a vital role in expanding PBS’s digital footprint within the ever-changing media distribution marketplace. He will drive strategic planning and execution for the digital distribution of PBS and PBS KIDS content, and lead revenue generating initiatives—such as third-party monetization and sponsorship opportunities. Jeremy will also be responsible for the implementation of these new initiatives to ensure PBS meets its goals of reaching viewers wherever they are tuning in.
Over the course of the past several years, Jeremy has spearheaded a variety of business development initiatives including the distribution of Live and On-Demand programming from PBS and PBS member stations. This has enabled the network to broaden its reach and viewership across cable, satellite, smart TVs, over the top (OTT) apps, social media and livestreaming platforms.
“Jeremy’s leadership style has enabled him to effectively represent the interests of many different stakeholders, while navigating the complexities of the dynamic media environment. We are thrilled to expand his duties and responsibilities within the PBS Digital Marketing team,” Rubenstein said. “Jeremy exemplifies PBS’s values— to educate, inspire and entertain— and he will continue to play a pivotal role for our member stations and viewers as we reach new audiences across a variety of platforms.”
Prior to joining PBS, Jeremy held senior business development roles at USA TODAY and AOL with responsibility for strategic partnerships that enhanced audience/revenue growth and product development. Jeremy began his career as an entrepreneur and remains involved in the start-up community as an advisor. He has a BA from Tufts University and MBA from the New York University Stern School of Business.
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
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Eleanor Hawkins, PBS