ARLINGTON, VA; June 11, 2020— PBS today announced the hiring of Amy Wigler as Vice President, Marketing. She will begin her post on June 22, 2020 and will report to Ira Rubenstein, PBS Chief Digital and Marketing Officer.
In this position, Amy will oversee the development of marketing strategies for PBS’s General Audience programming, manage PBS’s brand and presence on distribution platforms and oversee all program content on PBS.org.
Amy comes to PBS with a wide range of strategic leadership and marketing experience. She held previous roles at Dodger Stage Holdings, where she oversaw the marketing for several Tony Award-winning Broadway musicals, and, most recently, at Viacom.
Amy initially joined Viacom as Vice President/Director, Integrated Marketing for the Logo channel. As part of the Executive Team, Amy positioned Logo as an award-winning content creator and revenue driver, growing subscribers from 13 million to 53 million and increasing advertising base from 3 advertisers to 450. In 2013, Amy was promoted to Senior Vice President, Marketing and Creative. While at Logo, Amy oversaw the marketing launch and continued success of numerous original series including the worldwide phenomenon, RuPaul’s Drag Race.
In 2014, Amy added MTV to her portfolio as her oversight shifted to Integrated Marketing & Branded Content. In 2017, Amy moved over to VH1 where she was also the driving force behind custom marketing partnerships and campaigns that helped make Love & Hip Hop the most-sold show on VH1.
“We are excited to welcome Amy to the PBS Marketing team. Her extensive work experience in multimedia marketing will greatly contribute to PBS’s goal of expanding our digital footprint to further engage with new viewers across all platforms,” Ira Rubenstein said.
“I have had a blessed career in entertainment building extraordinary brands into the fabric of popular culture. I am thrilled and honored to bring my passion for entertainment that matters to the extraordinary team at PBS,” said Amy Wigler.
Amy currently serves on the Executive Board of the VH1 Save the Music Foundation and is a Board Member and Project Leader of One Kid One World. She holds a BA from the University of Miami and completed the Women’s Executive Leadership Program at Yale University’s School of Management.
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
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Eleanor Hawkins, PBS