For the past ten years, author and media critic Douglas Rushkoff has been
studying and writing about the world in which today's teenagers are growing
up--a world made of marketing. Here is a selection of material which offers
more about Rushkoff and his writings and observations on media, marketing and
A reflection on how kids have become so very media savvy--but to no avail;
they're still powerless before the forces of marketing and consumerism.
In this excerpt from his latest book, Rushkoff surveys the landscape of
youth advertising--from the new styles and sophistication of its marketing, to
the various,sometimes surprising, ways kids are reacting to it.
Rushkoff's web site collects many of his articles and book excerpts, as well as some interviews with him.
A biography of Douglas Rushkoff, with listings and links to book excerpts, etc.