THE MERCHANTS OF COOL
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FRONTLINE correspondent for The Merchants of Cool

For the past ten years, author and media critic Douglas Rushkoff has been studying and writing about the world in which today's teenagers are growing up--a world made of marketing. Here is a selection of material which offers more about Rushkoff and his writings and observations on media, marketing and popular culture.

arrowA Brand by Any Other Name--How Marketers Outsmart Our Media-Savvy Children

A reflection on how kids have become so very media savvy--but to no avail; they're still powerless before the forces of marketing and consumerism.
arrowCoercion : Why We Listen to What They Say

In this excerpt from his latest book, Rushkoff surveys the landscape of youth advertising--from the new styles and sophistication of its marketing, to the various,sometimes surprising, ways kids are reacting to it.
arrowRushkoff's Web Site

Rushkoff's web site collects many of his articles and book excerpts, as well as some interviews with him.
arrowBiography

A biography of Douglas Rushkoff, with listings and links to book excerpts, etc.

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