Five multimedia conglomerates dominate the cross promotion and selling of popular culture to youth. Here are excerpts from FRONTLINE's interviews with media critics discussing the impact of this power.
Cultural/media analysts talk about the intense relationship existing between youth culture and the media and marketers.
Youth marketers and cultural critics discuss the diminished presence of adults in the popular culture that's being marketed to youth today.
Some excerpts from FRONTLINE's interviews with marketers, media executives and cultural critics.
Media executives and cultural critics discuss the changed culture in which kids are growing up today, and the forces influencing this change.