THE MERCHANTS OF COOL
the kidshome
watch the program
what teens think
themes
Interviews
media giants
discussion
Some Themes in the Report
arrowThe Clout of the Media Giants

Five multimedia conglomerates dominate the cross promotion and selling of popular culture to youth. Here are excerpts from FRONTLINE's interviews with media critics discussing the impact of this power.
arrowThe Symbiotic Relationship Between the Media and Teenagers

Cultural/media analysts talk about the intense relationship existing between youth culture and the media and marketers.
arrowWhere Are the Adults?

Youth marketers and cultural critics discuss the diminished presence of adults in the popular culture that's being marketed to youth today.
arrowWhat's This Doing to Kids?

Some excerpts from FRONTLINE's interviews with marketers, media executives and cultural critics.
arrowThe Coarsening of Culture

Media executives and cultural critics discuss the changed culture in which kids are growing up today, and the forces influencing this change.

home · watch the program · what teens think · themes · interviews · media giants · discussion
landscape · inside trl · getting close · cool hunting · eminem
synopsis · douglas rushkoff · producers · tapes & transcripts · press · credits
FRONTLINE · wgbh · pbs online

some photos ©joel page
web site copyright 1995-2014 WGBH educational foundation

SUPPORT PROVIDED BY

FRONTLINE on

ShopPBS