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"Ah yes, there is a football match on tonight," my friend Mohamed Essam says. "It's the quarter finals." Atteya often shows pay-per-view games. This café was the first in Cairo to have a television, in 1960. Important games, speeches and films have shown here since. "You can charge them if you want," Atteya says. "But if you do it for free, you will get people to come back to your shop because they like you, not because they can see the game. I'd rather have them come because they like me."
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